Sales Skills Must Be Mastered By An Open Child Shoe Store

In the domestic market, Haier brothers, Lining, Anta, Babu beans and Dr. frog have gradually emerged as domestic well-known brand enterprises, which focus on the operation of children's shoes. Especially in the past one or two years, they have set up a children's shoes and clothing experience shop in the center of big cities, hoping to attract the middle and high-end purchase layer in the city.

Foreign famous brands Nike and Adidas also subdivide children's shoes and set up exclusive stores in some parts of the mainland.

Children's shoes are usually sold by people under the age of 14.

Before the domestic children's shoes sales market is mainly wholesale and retail, no brand operation, with the increase of Chinese consumption ability and health awareness, children's consumer groups have undergone qualitative changes.

In the decision-making process of buying children's shoes, the modern consumer group is a combination of "rational and sensibility". It pays attention to the price performance of products, and also considers the factors of brand fashion and interest. This is a challenge for all children's shoes enterprises.

The experience marketing mode prevalent in many industries has become an effective tool for children's shoe brands to carry out marketing activities.

Therefore, how to make target consumers truly "

"To the relevant product and brand information is the focus of marketing for children's shoes enterprises.

At present, the channel structure of children's shoes enterprises is gradually moving towards specialization, fashion and branding. A comprehensive operation mode has been formed, which integrates various forms of clothing wholesale and retail terminals, department store shops, shop models, stores and children's living rooms.

This is the inevitable result of fragmentation of the market. On the other hand, it also shows children's shoes enterprises.

The attention of experience.

The skeleton of children is in the period of growth and development. The requirement of foot space is quite different from that of adult shoes. Compared with the adult footwear products, the health requirements of children's shoes are more stringent.

Therefore,

We need to pay more attention to the "health" indicators at the functional level of the product, such as the selection of fabrics to highlight the characteristics of moisture absorption, breathability, expansion and non-toxic and pollution-free. The process should pay attention to energy saving, consumption reduction and environmental protection, and balance in terms of safety and comfort. Then we can make consumer groups experience the "healthy" attributes of products through propaganda, sales commentary and print promotion.

The business of doing children's shoes is the same as many other businesses. The method is exquisite, and how to make the business of children's shoes different from other brands, then the method must be done in place.

To build the experience marketing mode of children's shoes brand, we also need our children's shoes enterprises to start with the healthy functions of products, actively and effectively combine the fashion elements and values that children recognize and carry out corresponding marketing activities, so as to enable enterprises, industries and consumers to achieve long-term "win-win" pattern.

The experience marketing of children's shoes will also be continuously enriched and perfected in this process.