Help You Do A Good Job Of Clothing Promotion.

Clothing stores take some special measures in the short term, such as advertising special products, coupons, discount, incentives, frequent customer returns, etc., to stimulate consumers strongly, encourage customers to buy clothing store products, and promote the rapid growth of clothing store sales strategy.

Business promotion, also known as sales promotion, has the following main ways:

1, advertising gifts.

A small gift bearing the name, address and telephone number of a clothing store.

Common are balloons, tissue, calendar, key ring, ball pen and so on.

Sometimes, suppliers will also provide some advertising gifts, such as ashtray, diary and T-shirt, so as to quickly establish or maintain brand awareness.

2, audio-visual advertising.

In the store, repeated strong propaganda, such as tapes, VCD, computer multimedia, etc., to create a promotional atmosphere, at the same time to demonstrate to customers how to match, choose and so on.

3, exhibition.

Trade shows usually bring more sales.

New product displays can be displayed in the prominent places of clothing stores or disseminated in magazines, newspapers and television.

Clothing stores can also display activities that are not related to the products they sell, to attract people, but they should take note of time, place, venue layout, exhibition personnel, news release and object arrangement.

4, discount sales.

When the commodity life cycle is over mature, clothing stores will be discounted for competition and inventory reduction.

Discount refers to the sale of goods and services, the prices of goods and services are discounted, the range of discount generally ranging from 20% to 50%, too large or too small will cause customers to doubt the authenticity of promotional activities.

Discounted posters can be posted outside the store, and can also be displayed at the display sites of discount products, or even in public media.

5, discount coupons.

The implementation of discount coupons is different from comprehensive price reduction. Only the holder can enjoy the discount, while the latter can enjoy the discount.

Usually discount coupons are printed on advertisements, in addition to receiving promotional products and enhancing image effects, they can also be used to evaluate advertising effectiveness through coupons recycling.

Such sales promotion methods should be prepared in advance with the number of coupons equivalent to avoid customers.

Studies have shown that the recovery of coupons is about 10% of the total volume, while sales may increase by 30%.

Using discount coupons to promote sales, careful measures should be taken to prevent people from making fraudulent use of discount coupons, such as clothing store cashiers, salesmen and customers. Some people may use cash clippings to exchange cash in cash registers.

6, thematic promotion.

Sales promotion is also the theme of various special festivals or seasons. It is also called Festival Promotion, but it must be matched with the display or decoration of all stores or main parts. For example, in Christmas promotion, apart from decorating Christmas decorations in the shop, employees can dress up as Santa Claus and send small gifts to form a strong festive atmosphere.

Apart from making use of general festivals, shops can also choose their own special festivals or seasons to promote sales, such as anniversary celebrating festivals.

Use this

We need to consider the size of the target market, the possibility of repeat purchase and the adaptability of the proposed promotional products to the promotion theme.

7, prize sales.

Winning sales is one of the most attractive promotions, because once a customer wins a prize, the value of the prize is generally tempting, and many consumers are willing to try this risky and prizes.

In China, the law provides for the sale of prizes, but

No more than 5000 yuan.

In addition to the prizes being bought immediately, in order to improve the credibility of the prize sales, the organizers of the raffle generally require the notary authorities to supervise.

At the scene, the lottery results were published in the larger local newspapers.

A prize sale usually has one or more valuable awards, while the value of other awards is relatively small.

Most of the bonuses are not cash, instead of commodities, gifts, household goods or domestic and foreign tourism.

8, collocation promotion.

Sometimes matching clothing products with a complete set of sales will also have an unexpected effect.

If you wear a blouse and a long skirt, it will be sold in a suit.

The key to collocation promotion is that the clothing with a complete set must be distinctive and individual, attracting customers' attention.

9, old exchange promotion.

When the old commodity is exchanged for new goods, the cash discount portion is deducted from the price.

For example, old clothes for new activities, old clothes can be donated to disaster areas.