What Will Fashion Do When The Economy Deteriorated?

In 1920, George Taylor, an economist at Pennsylvania University, put forward a view that when the economy grows, women will wear short skirts because they want to show their stockings. When the economy is in recession, women can not buy stockings and have to lengthen their skirts.

This theory was confirmed again and again in the 20s -60 era in the last century.

Silk stockings theory is already out of date.

But Harold Koda, director of the Metropolitan Museum of New York, also said that if people's psychological dilemmas grow, designers will develop their clothes in a low-key and conservative way. For example, last year's Hollywood women's long skirt wind was influenced by the US subprime crisis.

Is that really true?

This week, global stock markets experienced black Monday, but on the Paris fashion week, which ended the day before, people saw the shorter skirts of Louis Vuitton.

Despite the pessimistic tone of Miu Miu's burlap dress, as the boss of a famous department store in New York said, even if the economy shrinks, women will want to buy something special.

So, as always, T fashion watchers first sigh, how can these clothes be sold?

Can you sell it?

Just after the eleven golden week, people have gone through a blowout of consumer desire. The sales of women's wear in Hangzhou shopping mall is red.

We interviewed several shoppers and concluded that the people in Hangzhou had not yet felt the economic pressure, but they were all "smart shoppers", and they were not blind.

In fact, the economy has not greatly affected people's way of dressing, but the social life style is more influential.

Why Coco Chanel and Christian Dior will last forever, because the little black skirt and the flower like "New Look" conform to the need of changing the attitude of life.

Therefore, when environmental protection becomes the mainstream, a new term is spreading internationally, that is "slow fashion".