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Tail Cargo Market: A New Format Should Not Blindly Follow Suit.

2008/10/18 0:00:00 82

In January of 2007, since the first tail cargo market opened in Beijing, the market format of centralized trading tail cargo has developed rapidly in China, forming 5 major trading centers of Beijing, Shanghai, Ji'nan, Guangzhou and Changshu.

At the same time, the website of the tail cargo has also been developing rapidly, such as China's tail cargo network, Tiantong tail goods market network, clothing tail cargo network and so on.

The tail cargo market has become an important part of China's commodity trading market.

Manufacturing power is also a big cargo country.

China is a big manufacturing country, a big trading country and a big consumer country. It is also a large tail cargo country.

Generally speaking, in order to ensure the production of sufficient qualified products, the quantity of foreign brands will exceed the order requirements.

After processing the order, the manufacturer will also have some remaining products, which will form the tail cargo.

In recent years, the problem of anti-dumping on clothing export is becoming more and more serious. Orders from some garment processing enterprises can not go smoothly, but can only be converted into domestic sales, which will also produce a large number of tail goods.

Of course, due to product pformation, poor management, overproduction or circulation reasons, many garment enterprises will also have stocks, which is only one of the sources of tail goods.

In addition to production links, there will also be products that can not be sold in circulation, which will backlog over a period of time and form a tail cargo. We call them products with "time lag" and "inventory backlog" products.

For a long time, the tail cargo is free to circulate in the market. In recent years, with the development of the market, there has been a market for professional marketing of tail goods. This is a good thing and a result of the fragmentation of market formats.

It is understood that China's clothing processing industry produces an annual output of billions of pieces. According to the proportion of 3% to 5% tail cargo produced by a large number of garments in the original production list, the annual "tail cargo" volume can be regarded as an astronomical figure.

Although there will be a lot of clothing "tail cargo" every year, but before that, the "tail cargo" paction has been in a semi underground state.

Some people who operate the "tail cargo" often rent a few basement rooms in the residential area as warehouses, and do some pactions through the introduction of some friends. It is difficult for them to communicate with each other on the supply and demand sides. Often, good goods can not sell well, and those who need it urgently can not find the source.

On the other hand, the industry and commerce departments are also very worried about the regulation of the "tail flow" mode of trading. Some fake commodities and even "foreign garbage" also take the opportunity to sink into the market and disrupt the normal market order.

Therefore, it is urgent for someone to build a platform to bear the heavy responsibility of tail cargo trading.

The secret of profiteering brought by tail cargo

A shirt 5 yuan, a pair of jeans 10 yuan, in the tail cargo wholesale market, the degree of cheap clothes may be lament.

It is because of such low price that the wholesale of tail cargo has become a profiteering industry.

In recent years, the hot market of tail cargo wholesale market shows that the market is more and more interested in clothing tail cargo.

An industry insider told reporters that the process of entering the market for general clothing tail goods is: the overstocking of garment factories or the surplus of foreign trade orders to produce the tail cargo. The wholesalers of tail goods get a lot of tail goods from the manufacturers, and turn to regional wholesalers, from regional wholesalers to retailers, and finally to consumers.

The businessman, who has been engaged in foreign trade clothing management for many years, told reporters that in fact, for the manufacturers, the tail cargo brought them inventory pressure, and the price of the tail goods wholesalers could be very low.

Some tail goods wholesalers may mention 200 thousand yuan of clothing from the manufacturer's warehouse at the same time, and the quality and price of these garments are different. Maybe even 50 thousand yuan tail goods can't be sold at all.

But on average, the cost of a single piece of clothing may be only a few cents, and the wholesalers at the end can sell wholesale prices to the local wholesalers for a few yuan.

Therefore, the general tail goods wholesalers can make profits only by selling 1/3 of a batch of goods supplied by the manufacturers.

And when these clothes arrive at the retail store, the price may turn over several times or even dozens of times, and the profits will arise.

Compared with the general clothing market, the biggest difference is the source of goods.

The source of clothing wholesale market is either the manufacturer or the distributor, and the supply of the goods in the tail market has a strong concealment.

Generally speaking, the manufacturers do not directly participate in the operation of the tail cargo. This makes the wholesalers engaged in the operation of the tail cargo become the key to the operation of the tail cargo market, and it is very difficult for the wholesalers to master the goods. It needs a lot of information support and extensive network of relationships.

Therefore, in a sense, the most important part of tail cargo business is to have information on tail cargo.

On the other hand, it is necessary to test the experience and judgement of tail goods wholesalers.

The quantity, quality and sales expectation of the tail cargo provided by the manufacturer should be properly judged.

The tail cargo market is not all sold.

Since no relevant standards have been issued to regulate the operation of the tail cargo and the tail cargo market, some small market and roadside shops have begun to play the "tail cargo" sign, and sell goods at low prices, but those are the tail goods, which are not puzzling.

For example, in a tail cargo market, a consumer said he had just seen a cashmere pants, 110 yuan per piece, less than hundreds of dollars cheaper than the big shopping malls, the sign only marked "Ordos City", and do not know whether there is moisture in its cashmere content.

"Is this the tail cargo?"

The consumer confused.

Many of the stalls even played the "new listing" sign.

According to the sources, the market organizers also regarded the sign of the tail market as a propaganda tool to attract merchants and customers, and the market would not necessarily sell the tail cargo.

Before the relevant departments have issued corresponding standards and specifications, consumers should buy counterfeit goods and counterfeit goods.

An industry insider said: foreign businessmen have strict contractual agreements with foreign trade manufacturers. Foreign businessmen will strictly control the quantity of fabrics, sometimes even a little.

The manufacturer usually takes pictures or samples of foreign famous brand clothes, asks the domestic garment manufacturers to imitate them in batches, or after finishing the external processing, buy some low-grade fabrics, make a batch of them according to the original ones, and sell them to the sellers at low prices.

According to the introduction, no new product is genuine.

Generally speaking, new products will only be sold after 2 to 5 years.

Some well-known brands do not even allow the tail cargo to flow into the market.

Therefore, the so-called "single cargo" synchronized with the counter can not be circulated in the market at all.

In addition, consumers should be vigilant against those so-called European and American brands. Because the size of consumers in Europe and the United States is quite different from that of Asians, the trouser legs and sleeves will generally be longer. Therefore, the real tail cargo can hardly meet the needs of Chinese consumers, and the processing channels for the tail cargo are mostly sold abroad.

If you see the European and American brand tasted goods on the market, most of them are counterfeit products.

This is also the reason why most of the garments in Beijing market are mainly Japanese and Korean brands.

Insiders pointed out that consumers should pay attention to trademark when selecting the tail goods clothing. The general brand tail clothing will be cut off when the factory leaves the factory.

Buying clothes in the tail market is cheap, but there are some noteworthy points: first, health.

Most of the clothes there are on the floor or on the counter. Some clothes have even been wrinkled. Secondly, some stalls have no mirrors and no special fitting rooms, so the best two people to buy clothes are to go with each other, and they can work with each other and care for each other.

The price of tail goods clothing is low, but the quality is difficult to guarantee. In the course of operation and circulation, defective products and fake products are mixed.

Experts say the key must be strict.

If it is true that the stock and the backlog are good, if the inferior goods, such as foreign waste, will affect the sound development of the whole market.