Business Treasure Enters The Apparel Online Shopping Market

Under the influence of the US subprime mortgage crisis and the global financial crisis, China's B2B operators are constantly adjusting and upgrading their business models.

In this process, B2C is considered to be a new hot spot in e-commerce.

In the afternoon of October 16th, net Sheng business treasure (002095) officially announced the launch of the self built clothing B2C platform, the "clothing net", and launched the top international domain name of the domestic apparel industry in the "e-commerce city" of Hangzhou.

According to the introduction, the clothing net is located in the B2C fashion shopping website, mainly selling sportswear, casual wear, women's wear, men's wear, accessories and other commodities. It is the online fashion brand retail plaza.

The clothing network B2C business will be independently operated by its "Zhejiang point Agel Ecommerce Ltd" (hereinafter referred to as "Zhejiang point"). Zhejiang point is a subsidiary of China's apparel network, which is not directly involved in daily management.

Clothing online shopping "fourth mode"

According to the analysis of e-commerce experts in China's B2B Research Center, there are three modes of e-commerce in China's clothing B2C: first, the "mall mode" represented by Taobao and pat Network, that is, B2C vendors provide display and trading platform, mainly rely on the collection of shop fees and advertising fees; the two is the "OEM mode" represented by PPG and VANCL, which belongs to light assets and heavy channel "Light Companies". The development path of self built brand is the B2C, and three is the "spin off mode" of garment manufacturers represented by BONO.

According to CEO Liao Bin, the clothing net has adopted the "B2B2C mode" of "multi brand, short channel, and sales", which has opened up the original B2C and B2B platform of clothing e-commerce.

Integrating many garment supplier resources, expanding the sales channels of traditional clothing manufacturers, greatly increasing the selectivity of clothing online shopping, and because of clothing brand manufacturers and clothing network distributors, the integrity and quality problems of online shopping have been completely solved, and the following services have been guaranteed. The website promise is: 7 days return, 15 days replacement.

It is called the "fourth pattern" of clothing online shopping.

Expansion industry chain

Sun Deliang, President of net Sheng, said that the market positioning of VANCL and VANCL is different. Currently, the enterprises represented by men are mainly business men's clothing and sell their own brand clothes. The platform of online Sheng mainly introduces partners' leisure, fashion and sports clothing.

Industry analysts pointed out that the "China apparel net" and "China clothing net", which are controlled by net Sheng, are the two largest B2B e-commerce websites in China, and net Sheng is the most mature garment from the B2C market.

Compared with the existing PPG, fan products VANCL, BONO and so on, the B2C clothing online shopping platform launched by the Internet has shown that the Internet is far from being satisfied with the existing status of the apparel B2B industry, and it is beginning to expand from the upstream of the clothing B2C industry chain to the downstream.

In 2007, net Sheng business treasure had successfully acquired the "China clothing net", participated in the "mechanical expert network", and set up the "sugar and wine merchants net" and so on.

The clothing network B2C on the line, breaking the original B2B field, belongs to its established strategy of horizontal expansion.

In addition, the network Sheng also revealed that after realizing the integration of the two garment networks of China and China, there will be new moves.