Hangzhou Sijiqing Clothing City "Copy" To Alibaba

The autumn sun shone into the empty shop and basked in Yang Beijian's face.

He is a merchant in Sijiqing children's clothing market in Hangzhou, and the Sijiqing market where her store is located has just reached a strategic alliance with Alibaba website.

By the end of this year, his shop will be able to have a fully consistent online shop on the Alibaba website.

One is the famous traditional professional market in the country, the other is the e-commerce website representing the emerging industries. The combination of old and new represents a perfect "entrepreneurial innovation"; one is the "one hand, one hand delivery" entity shop, the other is the virtual paction relying on the Internet and the popularity of the whole world.

"Visiting Sijiqing is one of the favorite activities of many Hangzhou girls at the weekend, but it will not be long before Hangzhou girls can visit Sijiqing even in their offices or homes."

Alibaba website official told reporters that a few days ago they had formally formed strategic alliances with Sijiqing apparel market of "China clothing first street".

According to the cooperation agreement, the Alibaba website will build an online "Hangzhou Sijiqing clothing market" platform in its professional market channel of the Chinese station.

In the 16 clothing market of Sijiqing clothing characteristic district, more than 10000 households will open their own online shops on Alibaba website in December this year, and the number of the house will correspond with the physical stores one by one.

This cooperation is just like the copy mode of computers, which carries out the "full selection" of the entire Sijiqing clothing market and then "duplication", and finally selects Alibaba website for "paste".

At that time, old customers can also easily find the corresponding stores on the Internet, and buyers who want to see the shops on the Internet and want to do some field visits will only need to "follow the map" after reaching the Sijiqing market.

In order to facilitate consumers to bargain, the "Alibaba Sijiqing clothing market" platform breaks the single price setting of online pactions in the past, and deals with all kinds of wholesale and retail modes through humanized computing procedures.

According to CEO Murong of Hangzhou Sijiqing Network Technology Co., Ltd.: "the price of buying 5 clothes and wholesale 500 clothes must be different. There are also many preferential prices for buying many styles of clothes at the same store.

These humanized functions will be gradually realized in the future.

Murong regarded the marriage of Sijiqing and Alibaba as a process of free love for men and women: "mutual appreciation is the first step towards mutual affection."

It is reported that Sijiqing and Alibaba are both leaders of the industry. They love each other for a long time. It is the effective combination of the front end information release and the rear traditional market logistics and after-sales service.

Alibaba website said that as a garment professional market that has developed for 19 years, the annual turnover of Sijiqing clothing characteristic street is nearly 20 billion yuan, and its resources in the professional market are attracting the charm of Alibaba.

"If Sijiqing can be copied to the website as a whole, then the small commodity market in Yiwu should follow suit."

Miss Wu, who works in a trading company in Yiwu, is very fond of all kinds of small commodities in Yiwu. But if she buys a few things and runs to the city, she will have to calculate the cost of pportation.

"Although thousands of online stores now have many small commodities, they do not feel enough and are not professional enough."

By the end of this year, Miss Wu's idea of surfing the streets of Sijiqing's small commodity city will be achieved next week, compared to "Internet shopping in Yiwu".

In China, only after Alibaba, net Sheng, and Huicong's B2B e-commerce enterprise, the commodity resource network is now moving the shops of Yiwu international trade city to the Internet.

In October 22nd, next Wednesday, the "Yiwu big market" will be formally launched as the template of Yiwu international trade city.

"Compared to the top two e-commerce companies in Hangzhou, our advantage lies in the professional market."

Speaking of professional market e-commerce, Zhang Mianfu, chairman of commodity resources network, is confident.

Zhang Mianfu began to do food processing and sales in the second generation of small commodity markets in Yiwu in 1988, and pformed from traditional industries to Internet industries in 2004.

It is understood that, like online Sijiqing, the online Yiwu big market is based on the first and two phases of Yiwu International Trade City, and the number of shop signs on the website is one-to-one with the physical stores.

"At present, we have signed a cooperation agreement with more than 1000 operators in the market. They will be the first to log onto the Internet. The ultimate goal is to rebuild an online Yiwu small commodity market."

"The professional market has always played an important role in the daily economic life of ordinary people."

Alibaba officials said that since last year, small and medium-sized enterprises, which have been active in the professional market, have been gradually subjected to various pressures: the recent global financial crisis, appreciation of the renminbi, rising raw materials and increased labor costs have made many small and medium enterprises difficult to survive, and the traditional professional market has been impacted and the competition has become increasingly fierce.

"The use of e-commerce with lower paction costs has become a must for all professional markets."

Zhang Mianfu bluntly said that at present, every major professional market has ushered in the competition of "E era".

Yiwu's commodity resources are highly concentrated and its trade objects are very scattered. This gives Zhang Mianfu an opportunity to see: "the most important thing for businessmen to consider is how to reduce their costs. They are doing wholesale commodities, and if they do not go on, the cost control will be very difficult."

It is understood that at present, Yiwu's small commodities are sold to users' hands, and after many procedures, the price of each commodity will increase by at least 30%.

Over time, the price advantage of small commodities can not be reflected.

From the point of view of merchants, many foreign customers go to Yiwu to purchase goods, and the cost of aircraft, board and lodging is not low. If we can conclude pactions with e-commerce platform, merchants can reduce costs and make more money.

As a large-scale clothing wholesale market in China, Sijiqing is also facing the cost problem.

Murong said that the clothing market in Sijiqing has long been known overseas. Every day, small and medium-sized wholesalers from all over the country who play "fly" and speak accents come in all directions. If merchants can gradually start the online e-commerce platform, the cost savings can be imagined.

However, due to the large differences among the merchants in the professional market, some merchants expressed concern about online pactions.

Miss Wu, a brand franchisee in Sijiqing Suhang dress city, said that the Internet business opportunity, though tempting, is also a double-edged sword. Opportunities and risks coexist.

"Brand designers' own style of design, timely uploading new information will certainly help brand promotion, but if we encounter illegal business theft, our efforts will be lost."

Miss Wu is worried.

In fact, in the early start of e-commerce in Hangzhou, Sijiqing began to explore and try some electronic commerce since 2002.

In 2006, as the first garment trading platform officially operated by wholesale market in China, Sijiqing clothing network has been through the Internet as the medium, and the new clothing styles listed in various markets have been moved to the Internet simultaneously.

For merchants in Sijiqing, they need more new customers and more online and offline pactions. However, most of their businesses have limited experience in traditional market operation, limited technology and human resources, and can not invest too much energy and time to take care of online businesses.

According to statistics, the total number of professional markets in China is nearly 100 thousand, with an annual turnover of about 5 trillion yuan and an annual turnover of nearly 10%.

Despite the fact that 84% of the 430 top professional markets in the top 30 industries have already achieved broadband to stalls, the common phenomenon in various professional markets is that it is difficult to build stations, and most of the market or business operators only stay at the information display level, lack of promotion and operation, and fail to make use of e-commerce to bring real value.

"Moving the traditional professional market onto the Internet and building a virtual market is a trend that many professional markets are looking forward to."

One industry insider said.

However, due to the fact that the traditional professional market is not very familiar with the field of e-commerce, the development of online market by themselves often fails to achieve the desired results.

At the same time, with the further spread of the global financial turmoil, China's SMEs engaged in traditional manufacturing industry will inevitably be affected more or less.

This has also affected many e-commerce enterprises with small and medium-sized enterprises as customers. They urgently need to open up new customer markets.

The professional market is not only in terms of volume or demand, but also caters to the needs of e-commerce enterprises.

Therefore, it is becoming a trend for well-known e-commerce enterprises to join hands with the entity professional market.

According to the analysis of the insiders, the Alibaba has now turned its sights on the professional market.

Zhang Mianfu, who has come out of the professional market, is planning to carry out deep cooperation with some other major domestic markets in addition to moving Yiwu's small commodity market to the Internet.