Exploration Of Differentiated Development In Home Textile Industry

With the continuous improvement of people's living standards, the demand for domestic textile market is undergoing a fundamental change.

Statistics show that in 2007, the output value of domestic textile industry reached 790 billion yuan, of which 80% was used to meet the domestic market.

Insiders pointed out that with the continuous upgrading of domestic products, especially consumer demand is becoming increasingly personalized and fashionable, the competition in the home textile market has begun to heat up.

It is an important way for home textile enterprises to go out of the homogenization competition pattern by increasing product innovation and developing home textile products that meet the needs of personalized consumption.

At present, many home textile enterprises have made innovations in marketing concepts, marketing channels and marketing methods, so that they can create new ways on the road of differentiated development.

Not long ago, the fourteenth China International Home Textiles and Accessories Fair jointly organized by the China Textile Council, the China Household Textile Industry Association and the German Frankfurt Exhibition Co., Ltd., ended in Shanghai Pudong New International Expo Center. Some of the companies that focus on marketing innovation, such as fuanna and Futian, have brought inspiration to the industry.

Statistics show that China's consumer price index increased by 4.8% on average in 2007, but clothing products decreased by 0.6% compared with 2006.

Yang Zhaohua, vice president of the China Textile Industry Association and vice president of the China Textile Industry Association, said that the price of textile and clothing declined under the overall environment of rising price index. This shows that there are problems in the product structure of textile and clothing, or the volume growth is the main factor. The quality and innovation do not meet the new demand of consumers' daily growth.

Home textile is a livelihood industry closely related to people's life. Home textile enterprises can create a way of life to guide consumption and stimulate domestic demand.

Only saturated products do not have saturated markets.

In the situation that Chinese textile industry is facing huge export pressure this year and huge potential demand in the domestic market, it is very important for home textile enterprises to adjust product development structure and marketing strategy.

At the fourteenth China International Home Textiles and Accessories Expo, which was just concluded, the unique humanized products of the company, and the digital wedding products, made the professional audience full of praise.

Ya Fang Ting official told reporters, after careful study found that more than 80% of couples have different requirements for temperature, but they can not find a quilt with two kinds of insulation.

Based on the needs of humanization, he discovered this potential market demand and developed corresponding products.

At present, home textile products are facing the practical demand of consumption upgrading, and also the best time for textile enterprises to open up the market.

The production and sale of bedding, bathroom articles and interior decoration products are organically combined, which has also become an exploration of the new marketing mode of the home textile industry.

Like the 8 brand operation teams of dinosaur textiles, the multi brand marketing mode is constructed in all directions.

The industry believes that this new marketing mode is a useful exploration for brand innovation and management innovation in the textile industry.

At present, dinosaur textile owns the world's top luxury brand FRETTE, with the Royal aura. It is known as the Italy fashion brand Trussardi, the N.H. brand of German origin and the unique Esprit with its vibrant, lively and cheerful image.

In pursuit of innovation and pursuit of pcendence today, dinosaur textile has gone out of the siege of homogenization competition according to the unique market positioning of different brands.

How to get higher added value in home textile industry has always been a problem that the industry is trying to explore.

A few years ago, when the enterprise was running smoothly, Xu Bohua, chairman and general manager of waltay International Textile Co., Ltd. was thinking about this problem. China's textile industry should not stay in the era of only having the advantage of labor force, and profits from assembling the scale would only make the profit margins of enterprises smaller and smaller.

When the order came to make the enterprise easy, Xu Bohua made decisive decisions, abandoned processing orders, and made independent innovation products.

He believes that China is fully capable of independent innovation.

Chinese enterprises are able to gain higher added value in the international textile trade supply chain by virtue of their innovation capability.

The rainy day Walt has made a good year this year.

In the 1-5 month of this year, sales of waltay have been increasing, and sales growth is at least 30% in the month.

And sales growth was achieved on the basis of a 15% rise in prices at the end of last year.

When many home textile enterprises are facing the pressure of export this year, they are turning to domestic sales.

Good products are not afraid of no market.

The key is that products should be competitive, and competitiveness depends on many things, including quality control in design, production process, enterprise management, enterprise culture and marketing strategy.