Synthetic Leather Attacks Large Leather Market
In October 25th, the seven national standards and industry standard approval of "shoe upper leather" will be held in Jinjiang. Shortly before September 15th, the launching of the national industry standard for "sports shoes synthetic polyurethane leather" was also held in Jinjiang.
According to the insiders, with the rise of the synthetic leather industry in Quanzhou, the middle and low end leather market is facing the challenge of synthetic leather at the same time of shrinking demand, and the two conference on leather standards not far away is a vivid description of the battle between leather and synthetic leather.
This is a battle between "genuine leather", one of which is a leather manufacturer with a history of over 20 years in Quanzhou, while the other is a synthetic leather manufacturer that is rapidly rising.
The rise of the synthetic leather industry in Quanzhou is still a matter of recent years. Prior to that, the Quanzhou municipal government economic advisory group once conducted a survey on the main raw materials of synthetic leather. The survey results show that since 2003, Quanzhou polyurethane synthetic leather has been developing rapidly. By the end of 2005, 14 polyurethane synthetic leather enterprises have been put into operation, and the output value of PU synthetic leather will exceed 10 billion yuan.
With the rapid rise of synthetic leather, the impact on the middle and low end market is first of all. Quanzhou Leather Association official told reporters that from the market situation, because the advantages of synthetic leather in the cost, has been widely used low-cost women's shoes, children's shoes, sports shoes, the price of these shoes is usually much lower than the same style and workmanship of real leather shoes, "for low-end products, the two layer of leather is also subject to no small impact." But the ambition of synthetic leather enterprises is obviously not satisfied with the middle and low end market. Zhang Xiaolei, assistant director of technology of China Leather Leather Industry Research Institute and director of technology Specialized Committee of China Leather Association, told reporters that synthetic leather is also pushing towards the high-end market, which is bound to impact the long-term market of dermis.
In fact, the impact of synthetic leather enterprises on the high-end market has also achieved some success. According to Cai Tianshou, President of Tian Shou enterprise organization, in recent years, the sales volume of high-end synthetic leather products has been growing rapidly.
According to the introduction, although the technology of synthetic leather is constantly improving, because the structure of the real leather is very complicated, it is no easy task to imitate it perfectly. "In particular, the genuine leather has good thermal insulation and hygienic properties, which is incomparable to any synthetic leather and synthetic leather. So this standard pays more attention to the characteristics of the real leather, and strengthens the performance of some synthetic leather that can't be imitated, so that it is separated. Feng an leather Limited by Share Ltd chairman Chen Ronghui said. However, people from the Quanzhou Leather Association believe that consumers will have their own space, whether they are genuine leather or synthetic leather, because of their preferences and consumption levels. But the current competition is actually a good thing for the leather industry. "It can promote the development of synthetic leather and leather technology. The standard of leather and synthetic leather has been worked out in succession, which is an example, both sides are trying to go to the high end."
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