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    Beast Bazaar Shoe Industry Moves To Domestic Department Stores

    2008/10/28 0:00:00 98

    Under the global economic turmoil triggered by the subprime mortgage crisis in the United States, how does Wenzhou brand seek new opportunities for development?

    The day before yesterday, the Chinese Department Store Association and Wenzhou excellent

    shoes

    Enterprise representatives have reached a strategic alliance to open up Wenzhou.

    shoes

    To deepen the cooperation between brands and China's department stores, and promote the upgrading of Wen's brand to high-end brands.

    In recent years, great changes have taken place in domestic retail formats. Large shopping malls have gradually become the mainstream consumption channels of dominant brands, and have begun to affect the consumption trend of urban residents.

    As a gathering place of domestic national brands, Wenzhou has a large scale.

    shoes

    The scale and number of brands, such as animal tyrants, Jill, AOKANG, Kangnai, red dragonfly, wedding bird, and so on, have made new breakthroughs in improving the overall image and overall strength of the brand. However, they are hard pressed to enter the shopping mall as the best channel to enhance their brand image, which limits the further development of the brand.

      如何推動民族品牌的升級步伐?

    The Chinese Department Store Association held a high quality forum on national brands and department stores in Wenzhou the day before yesterday to set up a platform for face-to-face communication and dialogue between national brands and department stores.

    On the forum, Zhejiang, Fujian, Guangdong shoes and clothing enterprises and China DAC group, Beijing modern commercial buildings and other department store leaders communicate with enterprises, expand sales channels, shopping malls and other aspects, and achieve alliance intentions.

    Animal tyrants at the meeting

    shoes

    Wan Yimin, general manager of the industry, said that our domestic department stores should give domestic first-class brands a dialogue platform and investment policy as the so called international brands.

    Wang Zhentao, President of AOKANG group, said that the shopping mall is an important channel for brand development. We hope that the department stores can learn more about the local brands and offer more suggestions to provide an equal opportunity and platform for national brands.

    Wu Zhize, chairman of the news bird group, believes that there is a phenomenon of "Chongyang" in many shopping malls. Over half of some shopping malls are processed "fake foreign devil" in China, instead of being stationed in the first class national brands.

    How can we achieve cooperation between department stores and national brand enterprises and achieve win-win results?

    The cultivation of the national brand consciousness of the vast number of consumers and the further improvement of their brand awareness are the problems that need to be solved at present.

    The convening of the forum has attracted wide attention from all walks of life. The leaders of the Ministry of Commerce, the SASAC, the Academy of Social Sciences, the Department Store Association, Wenzhou and other leaders of more than 30 large and medium-sized department stores in various parts of the country gathered in Wenzhou to face each other with the local brand enterprises in Wenzhou.

    "Hosting this forum is to build a platform for" exchanges, visits and cooperation "between national brands and domestic large department stores, so that more ethnic brands can enter department stores.

    Chu Xiuqi, executive vice president and Secretary General of China general merchandise business association, said.

    Yan Yongping, general manager of Nanjing central shopping malls, also said that after many years of market baptism, the quality of enterprises and other aspects of Wenzhou brand has been fully upgraded. A large number of excellent national brands such as animal tyrants, AOKANG, good news birds and so on have emerged, and shopping malls also need more brands to enter. We hope to cooperate with each other more extensively.

    The convening of the forum was attended by the top leaders of the animal tyrant group. Mr. Xu Jianen, chairman of the board, visited the meeting hall and had a cordial conversation with the leaders of the relevant leaders.

    Wan Yimin, assistant general manager of the beast shoe industry, and Ye Zhao, director of strategic planning of the brand strategy, director of market innovation, Tang Xiaojian.

    During the forum, animal tyrants

    shoes

    Mr. Wan Yimin, general manager of the industry, has accepted the interview with the media, such as "Bo Shi network", "financial information channel", "China fortune management network", "China shoe industry Internet" and so on. He said that through such activities, it is conducive to the long-term development and upgrading of the brand.

    In the future, we will actively cooperate with the mainstream department stores in China. The beast shoe industry will not only open stores in the whole country, but also the domestic high-end department stores will be an important marketing channel for the beast brand.

     

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