Secrets Of Binary Stars

As a labor-intensive shoemaking industry, the Twin Star has developed into a group of four big industries, including shoes, clothing, tires and machinery, and has made a famous brand by the old technology, the old technology, the old product and the old factory's "old" enterprise. "The three stars" is a group of shoes and clothing, tires and machinery.

The reporter recently explored the business characteristics accumulated by 30 stars over a period of time.

In the early 80s of last century, the pattern of planned economy began to be challenged.

The business department suddenly informed the nine rubber factory that it no longer bought the products of the factory, which made the enterprises that had never had sales channels and salesmen panic. At that time, millions of pairs of rubber shoes were piling up and factories were in danger of shutting down production.

By studying the relevant documents of the party in the third Plenary Session of the 11th CPC Central Committee and combining with the fact that a large number of products are being overloaded, enterprises are deeply aware that they must break through old ideas and old systems and actively go to the market to survive and develop.

Since then, they have made an indissoluble bond with the market. They have completely bid farewell to the exclusive purchase and sale system of the commercial sector, established their own sales channels, and understood the principle of "waiting for others to give food, rather than looking for food on their own initiative".

To this end, they first reorganized the management institutions according to the needs of the market, revoked and merged a number of departments, streamlined a number of government cadres, and enriched them to the front line of production and sales.

Today's double star administration is responsive, sensitive and efficient to the market.

Another initiative of the double star group is to reform the internal management mechanism, set up the personnel mechanism, distribution mechanism, reward and punishment mechanism to meet the needs of the market, and form a situation where cadres can go up and down, people can enter and get out, wages can be high and low, management is strict, and rewards and punishments are clear.

Through investigation and analysis, enterprises quickly found out that the main reason for the unsalable product was the decades old system of shoe release, which was not welcomed by the market. Therefore, it decided to develop new products as soon as possible and seize the market.

On the basis of learning and absorbing foreign advanced shoemaking technology and technology, they quickly developed and produced the first high-grade sports shoes in China.

After the products are put into the market, they are very popular with consumers.

Since then, the first leather shoes and the first PU injection shoes have been developed, and professional basketball, football, tennis and badminton shoes have been developed according to the characteristics of various professional sports. According to the professional characteristics, press shoes, nurse shoes, driving shoes and teachers shoes have been launched. According to the needs of different groups of people, elderly fitness shoes, good mother shoes and good dad shoes have been produced.

In other industries and fields, such as double star clothing, tire, machinery and other industries, we also focus on new product development and product upgrading.

Due to their close attention to market changes, timely launching of new products into the market has greatly enhanced the market competitiveness of double star products.

While vigorously developing new products, the two star group is looking at the situation and innovating marketing strategies.

First, the implementation of chain operations and the establishment of a nationwide marketing network. Since 1998, hundreds of thousands of projects have been implemented. That is to say, 1000 chain stores have been built in 100 cities across the country, and 10000 laid-off women workers have been recruited.

After several years of efforts, nearly 20 logistics platforms have been set up in the whole country, with 5000 chain stores.

The two is to import supermarket marketing mode and carry out characteristic marketing.

Discard the traditional promotion methods of membership, voucher, gift and so on, and introduce supermarket marketing methods in chain stores, highlighting characteristic marketing.

The three is to integrate resources and further deepen the reform of management system.

In view of the problems existing in the management system, the double star group breaks some practices of various management companies, and emphasizes the interests of the group, and integrates market resources and human resources.

The reform of marketing system enables the restructured logistics platform to provide chain stores with a safe and secure system and environment, so that the agency can better adhere to the principles of "double star brand first, chain store interest first", thereby better maintaining the brand image of the two stars and the overall interests of the group.

In 1988, the state chose 7 enterprises in Qingdao as the first batch of self import and export pilot projects. The two star group is among them, and it is the sole shoemaking enterprise.

They immediately seized this rare opportunity and set up 10 overseas branch offices in the United States, Russia, South Africa, the United Arab Emirates, Poland, Hungary, the Middle East and other countries, focusing on the global layout.

Over the past 10 years, the international operation strategy of the two star group has achieved fruitful results and achieved the strategic goal of "basing ourselves on Shandong, facing the whole country, rushing out of Asia to the world".

Therefore, double star people regard management as the basis for the survival and development of enterprises. They firmly believe that "only those enterprises that are not well managed and have no bad management" do not relax their management. They have always worked hard in refining, quantifying and deepening management, and have always been exploring Chinese style enterprise management mode.

30 years of practice, summing up and sublimation, double star created a management mode that conforms to China's national conditions and accords with the reality and unique characteristics of the manufacturing industry. The Americans evaluate "double star has the best managed factory in the world", and the Japanese learn from the double star factory.

With excellent management, double star has won the recognition of the market, won the respect of the industry and won the admiration of foreigners.

"Strict management" is based on the "three fixed" mode of "setting, positioning and fixing people". It adheres to the "strict, high and detailed" management standard, and creates a digital tracking card, which enables the integration of static management and dynamic management in the basic management of enterprises, and solves the long-standing problem that the shoe industry has not solved in management.

On the basis of cutting funds, double star implements "factory currency" operation, carries out "family consumption management", links every link of management with specific people, and achieves "everything is managed by everyone, everyone is in charge". A new phenomenon of needle point grinding and reuse, carrying cloth from home and buying spare parts and repairing equipment is created. It creates a new management mode of manufacturing and processing industry, which is "soft rubber hard management, hard machinery and fine management, and small commodity management".

"Money management" is a management mode combining market economy with material and spirit. It sets up a just and righteous atmosphere and creates a positive and enterprising atmosphere.

In addition to the old management reform, the two stars further recognize that management is the foundation for the survival and development of enterprises and the competition is successful. Enterprises must be competitive and rely on this.

Only by laying a solid foundation for management can enterprises create new resplendence.

It is in this spirit that the two stars construct a unique corporate culture.

These nine cultural systems not only integrated into market-oriented management, but also injected emotion, morality and culture.