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The Six Character Management Policy Of "Godfather Of Women'S Shoes" Development Pformation And Upgrading

2008/10/28 0:00:00 124

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In the past 30 years since reform and opening up, Houjie Town has been a hot spot for businessmen to invest and start businesses. Many businessmen have invested and started business in Houjie.

When inspecting Huajian group, Premier Wen Jiabao of the State Council praised the group's "development, pformation and upgrading" as "six words and true words". It was highly praised that Zhang Huarong, chairman of Huajian group, made the enterprise step by step in thick street by "six words", and was praised as "godfather of women's shoes" by the industry.

To mention the history of entrepreneurship, Zhang Huarong, 50, will never forget the good policies of the party's reform and opening up, and never forget the hot land of Houjie.

In 1996, Zhang Huarong led 80 Jiangxi villagers to Houjie, bought a shoe factory in Bai Hao village, and began his two venture.

Zhang Huarong, chairman and President of Huajian group and chairman of the Asian Footwear Association, said: "at that time, when thick street came to us in the 96 year, we were building everywhere. Factories were everywhere, small shops and peddlers were everywhere. It was a feeling of thriving development."

However, the development of enterprises has not been plain sailing. The next two years have become the most difficult period for Huajian group, but still maintain a 100% operating rate.

In 1997 and 1998, the Huajian group was heavily indebted, owning to rent, electricity, wages and loans.

Since then, Zhang Huarong has been adhering to the "six character truth" and his own personality charm, and strengthened his confidence in the development of Huajian, leading the company through a difficult road and developing rapidly.

Today, the company has become a large enterprise group integrating brand operation, shoemaking, leather processing and footwear trade, and one of the largest manufacturers of leather shoes in the world.

Zhang Huarong, chairman and President of Huajian group and chairman of the footwear association of Asia: "six words and truths, which fully reflect the path of our enterprises, are truly attributed to good policies and to the good environment of Dongguan thick street."

Zhang Huarong took the lead in the pformation and upgrading of the industry: pforming the family management mode into a modern enterprise management mode, pforming the investment strategy into an integral whole with double wings and multi operations, and gradually forming a complete industrial chain from the single manufacturing process.

The group has introduced, acquired and created 3 brands, set up more than 200 stores and monopoly counters in the whole country, and moved from simple export to domestic sales.

This year, we will invest RMB 600 million to build "world shoe industry (Asia) headquarters base" and locate Houjie.

After the project is completed, it will build a base platform to undertake international industrial pfer and domestic industry upgrading, and finally realize China's upgrading from "world shoe making power" to "world shoe center".

Zhang Huarong, chairman and President of Huajian group and chairman of the footwear association of Asia, "now that the prime minister is sure of our enterprises, we must do well in the industry and do well in the industry.

Houjie is full of popularity, wealth and prosperity, and convenient pportation.

The leader of another thick street is also very pragmatic. I think Houjie is a good soil and a good environment for both local and foreign enterprises.