Clothing And Footwear Enterprises Highlighted In The Financial Crisis

And they have stood the test of crisis.

In the wake of the financial turmoil, there was a gloomy and gloomy fog overnight. In the face of unfavorable factors such as exchange rate instability and tight international market demand, many enterprises, especially export oriented enterprises, were in frequent crisis or even on the verge of bankruptcy.

In such a bad market environment, many enterprises in Quanzhou have shown great vitality. They have made steady progress through the healthy capital chain, mature brand image and quick response ability, and have made good progress in the crisis.

In this regard, professionals believe that this crisis has led to many industries in the major reshuffle or structural adjustment, although some enterprises will inevitably disappear forever, but on the whole, this is not a good thing for the normative development of the market.

The impact of enterprises is not small, from banks,

The pressure from materials suppliers has made some enterprises difficult.

"Industry shuffle is inevitable, but shuffling will only wash out uncompetitive enterprises. For healthy developing enterprises, crisis is a good opportunity to rise."

Jinjiang family

In an interview with the media, the general manager said that healthy and healthy capital flow and logistics are the advantages of the brand enterprises, especially under the premise of shuffling pformation. "Business is not easy to do, but more agents want to make our brand, because our company has healthy and healthy capital flow, which provides a guarantee for the normal operation of all links in the enterprise."

He said that he could develop steadily in the face of the crisis. In addition to the preparations for early market layout, investment promotion, product development and staff quality improvement, the key point is that this year's inventory has been handled in a timely and effective manner, so as to ensure the normal turnaround of funds.

According to authoritative statistics, in the first half of this year, more than 6.7 small and medium-sized enterprises went bankrupt in the first half of the country, especially the textile industry represented by labor-intensive industries, the number of failures was more than 10 thousand, and 2/3 textile enterprises were facing restructuring.

According to the survey, the "culprit" leading to this situation is indirect financing.

To this end, industry experts pointed out that under the current global financial crisis, enterprises must abandon the extensive economic consumption pattern, strengthen the pre investment budget and cash flow reserve, and strengthen internal management, expand financing channels, increase investment in scientific research, and form a benign capital chain.

"At present, our export list is affected by the appreciation of the renminbi, and profits have been swallowed up a lot."

A foreign trade company.

The person in charge of the enterprise said that its own brand can enhance its ability to resist risks and bargain.

If you can own your own brand earlier, you can promptly shift the market target according to the changing situation.

The person in charge said that at the time, the enterprise was developing the domestic market with its own brand through pformation, so that the company could gain more room for development and reduce risks.

He predicts that the brand will sell to 60%% in China next year.

Luo Ruihua also believes that he has been in the domestic market for more than 10 years, and his sports products are located in the middle and high-end market, which has formed a relatively fixed brand consumer group.

In fact, the survey data released by the National Bureau of statistics of China industry and Enterprise Information Center released at the beginning of the year show that brand consumption has become the mainstream of Chinese residents' consumption in 2007, and 6.5 of the market purchasing power has been invested in famous brands.

The survey also showed that, in the composition of the top ten consumer goods market share, the domestic brands fully displayed the localization advantage, occupying 67.74%.

This trend is bound to continue to promote the rapid and stable growth of brand consumption.

At the annual meeting of the bidding committee and the national standards for men's suits, overcoats and western trousers, the chairman of the nine Mu Wang, Lin Ying Ying, said that the current economic situation is testing the market reaction ability of the enterprises.

"The difficulty is that the whole industry must face each other. Every enterprise should take responsibility for the future development of the industry, communicate and share standards, so as to drive the whole industry to upgrade."

Professionals believe that in the face of the current complex and grim international economic situation, enterprises should first strengthen product upgrading, channel construction, capital operation and international development, so as to find opportunities in crisis. Participation in the standard approval is a key link to enhance the technological level and enhance competitiveness of enterprises.

"Enterprise shuffling is like carp jumping dragon gate, the most fundamental is whether there is a core competitiveness, there is no right to speak in the industry.

Only by increasing R & D investment, improving technological level and adding value of products can we cope with it in waves.

A few days ago, when the leaders in Jinjiang investigated some private enterprises, they pointed out that the crisis was a turning point. The government should work together with the enterprises to tide over the difficulties. Enterprises should also strengthen confidence and seek to take the initiative in pformation and upgrading.

Chinese entrepreneurs must break through their original models and improve their resilience in a changing global market economy environment, boldly exploring and innovating in order to achieve greater development.