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Quanzhou Shoes And Clothing Enterprises Take Precautions Against The Industry'S "Winter"

2008/11/18 0:00:00 56

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Nearly half of the garment and textile enterprises in Fujian are export oriented enterprises, and the export slump has undoubtedly hit Fujian's entire garment and textile industry.

　　出口退潮中拼出自救閩商

　　重做貼牌加工“粗活” 全力更新軟硬件設(shè)備

When other manufacturing industries are still sighing for the chill of the financial crisis, the clothing and textile industry, which has been the first to be affected, has entered a fast action period. Before them, there are two ways, either to stop production or to go bankrupt, or to find another way to find the way of pformation.

This reporter went to several major export trade bases in Fujian, and found that after a group of small businesses disappeared, "living is victory" became the consensus of more and more textile and garment enterprises.

　　泉州小服裝廠基本滅絕

The first thing to fall down is the small and medium-sized enterprises. The streets of Quanzhou Donghai industrial district in the early winter are extremely cold and cheerless. This is the effect brought by most of the small and medium-sized enterprises' closing customs. "Now the clothing factories of five or six ten people have basically gone extinct, and those two or three hundred scale clothing factories are also struggling to stop production."

One industry insider described the cold spell they are suffering.

In his view, it is the over reliance on exports that some enterprises fail to resist in the face of the financial crisis.

According to statistics, nearly half of the textile and apparel enterprises in Fujian, which are centered around Quanzhou, are export oriented enterprises, and the decline of exports undoubtedly hit the whole garment and textile industry.

The sweeping financial crisis not only caused many foreign orders to disappear, but also swept away many orders that were originally "nail in the face". Some enterprises encountered unprecedented returns. "The return rate is very high, and buyers are looking for various reasons to return them."

The boss of a clothing company is still excited about his return.

"Next year is even worse."

Many people in the industry have asserted that the real impact of the financial crisis may appear later in the next year, when the clothing and textile industry will start a fierce battle.

　　信奉活著就是勝利

In the face of the sudden "cold", "living is victory" has become the consensus of more and more clothing and textile enterprises.

Many enterprises are actively looking for a way out while lowering their expectations.

Reporters found that in Jinjiang, which is known as "China Shoes Capital", OEM processing is quietly returning.

For a long time, a lot of Jinjiang shoes and clothing enterprises have allocated orders to enterprises in Guangdong and Zhejiang. Local small and medium-sized enterprises are mainly engaged in foreign markets. Under the impact of the financial crisis, the foreign market has shrunk, and some small and medium-sized enterprises have taken the initiative to provide supporting and OEM processing for the local large enterprises. The reduction in intermediate links also allows some enterprises to subcontract their processing orders to the surrounding enterprises.

Besides, most of the export processing enterprises that have difficulty in survival have begun to attack the domestic market, but their export to domestic market is also full of hardships and twists and turns. "The running cost of entering the domestic stores is too high."

A person who intends to enter the domestic market, told reporters.

Not only will they face a steep increase in operating costs, they will also have to make great efforts to adjust their product mix to meet consumer demand in the domestic market.

　　“一逮到機會就能爆發(fā)”

Nevertheless, compared with the difficulties faced by the Yangtze River Delta and the Pearl River Delta counterparts, the overall performance of Fujian enterprises is actually quite strong, and many enterprises can still survive and grow in bad conditions.

A typical example is that Nike will increase 5 production lines in Quanzhou by the end of this year, which is a miracle in the winter clothing manufacturing industry.

It is understood that, due to the closure of some factories in Thailand, some orders were pferred to China, and the technical superiority of OEM production chain integrity and leading technology is the main reason for the pfer of production lines to Fujian coastal areas, including Nike.

According to the insiders, the reason why Fujian shoes and clothing enterprises can show the extremely high anti risk ability in this round of crisis is the industrial structure adjustment which started very early. When other enterprises are still gathering and exporting, some enterprises in Fujian have been steadfastly taking the road of brand and reducing their dependence on exports. After 5 years of development, a reasonable proportion of industries has been formed, such as export, domestic sales and OEM processing.

Lin Xiangyang, general manager of the largest local children's wear manufacturer, Bode group, told reporters that the export volume of the company is expected to be unchanged from last year. For this reason, Lin attributed Yang's unswerving brand line.

"In most children's clothing enterprises are still in a low price battle, Bao de has been unswervingly taking the road of brand management."

It is the advantage that the brand has accumulated to help Pao de go through one difficulty after another.

In addition, many visionary shoe and clothing enterprises have been preparing for the rainy day in hardware and software. In Fujian, some big shoe and clothing enterprises use the opportunity of RMB appreciation to carry out equipment upgrading and upgrading, so as to reduce the cost of upgrading.

"If we catch the opportunity, we will burst."

In Lin Xiangyang's view, the crisis also breeds opportunities.