China'S Shoe Enterprises Reborn To Meet New Bright Prospects
2008, for China footwear industry It is a troubled time. EU anti-dumping, export tax rebate reduction, RMB appreciation, labor and raw material production costs rise sharply, financial crisis and a series of unfavorable factors broke out. footwear industry As a whole, it is difficult for some small and medium-sized enterprises to bear the brunt of the whole operation. They have failed or are on the verge of collapse. footwear industry The "cold current" has arrived.
And from footwear industry In the cold snap of the whole cry, a series of M & A expansion measures after BELLE's strong listing have laid a foundation for China in one fell swoop. footwear industry The status of Big Mac, and another highlight is domestic. footwear industry male Old shoes Tai O Kang has denounced huge sums of money as a supplier of leather products for the 2008 Beijing Olympic Games, attracting lots of attention both at home and abroad. In addition, according to relevant information, AOKANG is also planning to list in the near future. It can be seen that China footwear industry Nor is it a total collapse. It is also full of opportunities and challenges in the face of difficulties.
When the market economy develops to a certain stage, the regulation of the market is controlled by the "invisible hand" of value law. If the development of enterprises can not follow the development trend of value law, enterprises will be ruthlessly abandoned by the market.
A comprehensive survey of China footwear industry The course of development is easy to find. footwear industry It has gone through a long journey from extensive wholesale mode to fine monopoly mode, simple attention to production and manufacturing to professional brand building. And every step of it is accompanied by the fall of conservatives and the rise of revolutionaries.
For example, Shanghai has been brilliant for a while. footwear industry Because it did not keep pace with the development of the market, it was eventually replaced by the footwear industry of Wenzhou and Fujian. From this we can conclude that with the development of the market, the function of market regulation is also increasing. Survival of the fittest and survival of the fittest are the principles that any enterprise must follow.
The rise and fall of enterprises is closely related to the overall macro-economic operation. 90s is the stage of China's economic take-off. footwear industry Enterprises also came into being. Because of the strong market demand and relatively loose competition, these enterprises reached a peak stage in the early twenty-first Century. footwear industry It presents a flourishing prosperity. But by the time of 07, the form was turning rapidly. footwear industry Development bottlenecks, some globrand.com weak enterprises take the lead in the market eliminated, and developed to 08 years, the collapse has become increasingly fierce, including some have strong strength. Shoe enterprises It also withered in the cold current, which made many people feel the frightful chill coming from the cold current. Well, footwear industry Is the cold current as horrible as they imagined?
I think China. footwear industry It will not fail to encounter the cold current. On the contrary, China. footwear industry It will take this cold spell to rebirth and meet the new round of glory.
First, the inevitable trend of market economy development.
The development trend of liberalism market economy is monopoly. After experiencing the sprouting and developing stage, the shoe industry will face a new round of shuffling to mature. After this cold spell, there are some weak brands. Shoe enterprises It will be eliminated in the market competition, and at the same time, some enterprises that can resist cold current will take this opportunity to grow up and establish their position in the market. Market regulation will only clear out the enterprises that are not suited to market development, rather than destroy the whole industry. A great wave of sand begins to get the gold. Only by removing the weeds in the field can the seedlings grow and the whole industry order can be standardized.
Two, market demand has not shrunk.
People's daily life is inseparable from food, clothing and shelter. shoes As a daily consumer goods, it is an indispensable part of people's life, and its market demand will not be affected by external factors. Despite the current global economic downturn, I believe that it will not be a problem to overcome this difficult stage with the strong strength of China's economy, so it will not affect the daily consumption of residents. In addition, we can predict that, with the recovery of the economy after the crisis, the daily consumption of residents will also face a rigid rebound. footwear industry It should be a positive factor.
Three, market opportunities increase.
With some small and medium-sized Shoe enterprises In the cold market collapse, the previously occupied regional market suddenly appeared blank, which gave rise to survival. Shoe enterprises Large market opportunities, the resistance to enter the region has been greatly reduced, and the competition faced in the future business process has also been reduced. In addition, absorbing some outstanding talents from bankrupt enterprises is also a favorable factor for the development of enterprises.
This shows that the cold current is China. footwear industry It is not the end of the disaster, after the cold spell of China. footwear industry The industry will be more standardized and orderly.
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