Wenzhou Shoe Leather Smes How To Usher In Spring
In the financial crisis, the biggest impact should be on traditional SMEs. According to incomplete statistics, after the outbreak of the economic crisis, the two main bases of domestic manufacturing export, Zhejiang and Guangdong, have seen a large number of enterprises shutting down or closing down this year.
According to Zhou Dewen, President of Wenzhou Association of small and medium enterprises, only 132 of the more than 2600 shoe and leather enterprises in Wenzhou in the first three months of this year have risen to more than 600. While in Dongguan, Guangzhou, although the municipal government has repeatedly stressed that only 464 enterprises have been closed in the first half of the year, the private survey organizations and business owners do not agree with such data. According to their statistics, the large and small enterprises in Dongguan have closed down about two.
Facing the increasingly severe international market, the pformation of Chinese traditional enterprises is imperative. So where is the way out for SMEs in the financial crisis?
As for small and medium-sized enterprises in the new economic situation, how to develop the market, there are people in the industry analysis: "China has the largest number of Internet users in the world, and this advantage is still rising, so the market potential of the Internet is very huge. As long as we adjust ourselves, this crisis will be a good opportunity for those prepared enterprises to expand their market and business opportunities." At the same time, the industry also pointed out that on the one hand, the traditional industry has deep and professional connections lacking in the emerging Internet industry. On the other hand, the Internet industry has its own technology and platform advantages. If the two can complement each other's advantages, it will be more conducive to their respective development. In the mutually beneficial cooperation between the traditional industry and the new Internet industry, the successful cooperation between the Internet and the traditional industries may have some lessons to learn from.
行網快車為傳統行業搭建全新平臺
As early as in 2004, Shanghai enterprise launched its own industry platform - Shang Hui network. In 2008, the business network created a network express. The success of the network express was due to its close integration with traditional enterprises and giving full play to their respective advantages. The network center of sincom network specializes in guiding and developing e-commerce B2B platform in various industries and places, providing various services based on the industry website, including: website construction and upgrade maintenance, server security management, information collection and audit, integration alliance operation promotion and development direction guidance. Traditional enterprises only need to focus on traditional industries.
In the specific operation of the network express, taking into account the drawbacks of the traditional "you build my station" mode, such as the lack of brand promotion budget and the lack of self support of the company, the innovative cluster technology is launched. This enables enterprises to break through the technical bottleneck easily and concentrate all their efforts on publishing website content and information, thus saving time for building stations. To avoid the past many enterprise website content empty, for several years has not been updated, the "business card web site" in the awkward situation. On the other hand, using the powerful equipment platform of business network, it also solves the problem of security and disaster data backup for enterprise website.
企業轉型搶占網絡市場
It is reported that since April this year, the network express platform has established thousands of customers; traffic has been growing at a rate of 200% per month; the opening of the cooperative business mode has been creatively put forward by the double opening of business and technology, and has won wide recognition from customers.
One of the core values of the network express is to increase market opportunities for more industries and enterprises. Business portal, which integrates business information, channel cooperation and business procurement, rapidly improves sales performance, reduces procurement costs, and expands shortcuts for channel cooperation. First, it grasps the channels of market supply and demand data in the industry to the maximum extent; maximally integrates effective resources in the industry to attract upstream and downstream partners in the supply chain; through the construction of the industry network, the enterprise is equivalent to building an industry mall, which is both a developer and a self selling product, displaying the corporate image in an all-round way, displaying the corporate image, expanding the popularity of enterprises, and enhancing the core competitiveness of enterprises.
Small and medium-sized enterprises are undergoing pformation today. Whether or not we can seize the highest point of the Internet market has become the key to the success of "overwintering" for SMEs. Only those who can make use of their own advantages and actively cooperate with the Internet industry and complement each other can survive the winter and usher in spring blossoms.
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