Scotland Wool Textile Enterprises Are Still Taking The High-End Line To Deal With The Crisis.

Unlike other textile groups, Johnstons, a Scotland wool textile enterprise, is not afraid of the wave of globalization. It has survived through turmoil, floods and economic recession for more than two centuries.

In the environment of economic slowdown, high-end luxury goods can show resilience, analysts say, because traditionally, the purchasing power of the super rich is relatively guaranteed in the economic downturn.

Johnstons's managing director said that higher value and lower output are our motto.

For this reason, he visited the wool producing areas of Mongolia and China several times to find good cashmere raw materials.

The JohnstonsElgin factory is located in the northeast of Scotland, and is currently the only cashmere fabric manufacturer in the UK from raw materials to final products.

The executive director of the British Fashion Export Association, an independent industry group, said that in many emerging export markets, especially in Russia and the Gulf States.

The labels made in Britain and made in Scotland are important selling points, where the new rich pursue quality brand products, and more and more Scotland designers appear on the stage of fashion, and also benefit Scotland as a brand logo.