Scotland Wool Textile Enterprises Are Still Taking The High-End Line To Deal With The Crisis.
Unlike other textile groups, Johnstons, a Scotland wool textile enterprise, is not afraid of the wave of globalization. It has survived through turmoil, floods and economic recession for more than two centuries. Faced with the threat of mass production by competitors, the family business Johnstons, which was founded 211 years ago, has adopted a high-end line to shift production priorities to top brands such as Louis Weedon (LouisVuitton), Chanel (Chanel) and Boss (HugoBoss).
In the environment of economic slowdown, high-end luxury goods can show resilience, analysts say, because traditionally, the purchasing power of the super rich is relatively guaranteed in the economic downturn. Inspired by this view, luxury goods companies from Switzerland's Richemont group to Italy cashmere supplier LoroPiana strive to seize the high-end market.
Johnstons's managing director said that higher value and lower output are our motto.
For this reason, he visited the wool producing areas of Mongolia and China several times to find good cashmere raw materials. With the source of retail goods moving to China and Eastern Europe, the manufacturing industry in Britain has gone downhill, but Johnstons is still growing against the trend. The number of employees has increased from 150 to 20 years ago to more than 600, and the annual turnover is steady at 40 million pounds.
The JohnstonsElgin factory is located in the northeast of Scotland, and is currently the only cashmere fabric manufacturer in the UK from raw materials to final products. In the high-end fabric market, more and more customers are attracted by the label "made in Scotland".
The executive director of the British Fashion Export Association, an independent industry group, said that in many emerging export markets, especially in Russia and the Gulf States.
The labels made in Britain and made in Scotland are important selling points, where the new rich pursue quality brand products, and more and more Scotland designers appear on the stage of fashion, and also benefit Scotland as a brand logo. These designers reclaim lattice elements and other traditional elements to make these fabrics glow with new brilliance.
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