Analysis Of Global Consumer Purchase Preferences

Since 1999, the Cotton Corp and the American International Cotton Association, the two industry associations, have been conducting a global lifestyle survey project, which includes lifestyle, clothing buying habits, buying interests and buying attitudes.

This research is of great importance for retailers and manufacturers to enhance their understanding of global consumer buying attitudes and buying behaviors.

The survey was conducted in a face-to-face or telephone interview mode.

What are the shopping habits and preferences of consumers?

German consumers are the most loyal cowboy fans.

Up to 88% of consumers love or love cowboys, and only 3% think cowboys are not suitable for them.

In the United States, 78% of people love or love cowboys, and only 3% do not like cowboys.

In Brazil, 72% of people love or love cowboys, and only 3% do not like cowboys.

In Japan, 69% of people love or like to wear jeans, and only 7% do not like it.

In Columbia, 67% of people love or love jeans, 3% of them do not like it.

In Turkey, 80% of consumers are willing to pay higher prices for anti wrinkle clothing.

In Brazil, 78% of consumers are willing to pay higher prices for antifouling garments.

60% of Germans and 53% of Britons look for waterproof clothing.

In Japan, 63% of the people checked the ingredient labels, and 53% of them inspected the washing labels.

Consumers in Columbia and Brazil have the lowest number of people who want to check ingredient labels and wash labels before buying.

In the United States, 50% of the people purchased the ingredients label before buying, and 36% checked the washing label.

On the whole, 44% of consumers said they were willing to avoid certain or certain kinds of fibers when buying clothes (the ratio was slightly lower than that of 46% in 2006).

In Germany and Italy, the active selectivity of clothing materials is the highest. Consumers in both countries believe that polyester fibers are the fibers they most want to avoid.

83% of Turkey consumers avoid nylon and 61% avoid wool.

Consumers in Europe generally respond positively to cotton response: the highest rated value of Italians is cotton breathability (92%), traditional classics (87%), while Turkish people have the highest evaluation of cotton's soft handle (84%) and comfort (78%).

It is obvious that natural fibers, such as cotton, silk and wool, are more environmentally friendly than synthetic fibers.