Xu Jintai: To Be A Professional Construction Machinery Accessory Dealer.

This company has been manufacturing and processing parts for Xiamen and dragon industries since 1979. Now it is famous in the construction machinery parts industry.

But Xu Jintai, deputy general manager of the company, sees that his company still has a long way to go in the construction machinery parts manufacturing.

However, we still have potential to manufacture parts. At least, our products are still far from the standards of internationally renowned construction machinery enterprises.

In this case, what reason do we have to go on? "

Xu Jintai said.

"Because my brother Xu Jinsheng was not very interested in machinery since he was young, so his family did not force him to stay in the mechanical parts factory after graduation.

After graduating from University, the elder brother went to work outside the securities company, and later opened a textile enterprise, specializing in making three layers of mesh cloth.

I was just the other way around. Maybe it was these mechanical parts that came into contact with me from childhood. I know more or less about these things, so after graduation, my father asked me to help them in the factory.

For the doubts of outsiders, Xu Jintai explained.

"In fact, if I want to test my professional skills about machinery, I am absolutely not equal to those ordinary employees who deal with machinery all day, but what does it matter?

Professional matters should be given to professional people. I just need to consider the development of business.

In Xu Yuannan's view, after more than 5 years of experience, Xu Jintai has been able to manage the company well.

"Nowadays, I basically make decisions on daily affairs. Only when we have a general direction, will the two of us sit down and discuss the decisions together.

However, to a large extent, his father's proposal is the final decision. After all, he has been in the industry for 30 years, and many times he thinks more problems than I do.

Compared with him, I need to strengthen this aspect. "

Xu Jintai said.

In this regard, Xu Jintai also feel helpless.

"We are just an upstream supplier, and there are many things we can't control, especially when we encounter this global economic crisis.

Now, many engineering machinery factories have stopped production. Once they stop production, we can only follow the pace of slowing down.

Xu Jintai said.

"Mainly assemblers.

The production workers are still in normal production.

In this case, we can store the production products first, so that we will not have to work overtime after the peak season.

Perhaps only in our industry can we do this. "

In Xu Jintai's view, he can find a lot of reasons not to make the whole machine.

For many reasons, it takes a lot of time and energy to make the whole machine production. This factor is Xu Jintai's careful consideration.

"Our industry is different from the fast moving consumer goods industry.

As long as there is a strong financial strength, it is likely that it will take only a few years for a fast moving consumer goods such as shoes and clothing to build a famous domestic brand. But in the field of construction machinery, it may be difficult to build a brand that is known throughout the country for more than a decade or two.

It has been 16 years since Shanxi began to pform the whole machine production in 1992. In Jinjiang, Jingong machinery can be regarded as a leading enterprise, but in the province?

Xiamen and dragon industries are much larger than those of Shanxi, not to mention nationwide.

What's more, we are now making parts production or we can guarantee a certain profit. There is no need to make the whole machine production. "

In addition to this reason, there is another aspect that Xu Jintai can not ignore.

Although Sheng Tai Machinery has become a leader in the construction machinery fittings in the province, although many of its products are consistent with the requirements of the internationally renowned construction machinery manufacturers such as Caterpillar, the accuracy of their products is difficult to meet the requirements of these enterprises.

"Accessories do not meet the requirements of others. How do you make the whole machine compare with others?"

Xu Jintai thought about that.

Although Xu Jintai has always wanted to expand the market outside the province, but the high pport costs have repeatedly delayed their expansion plans.

"A lot of goods will be produced from us and pported to other places, so the cost of pportation will increase a lot.

In this way, even if our products are far superior to others in terms of quality and technology, it is difficult for them to compete with local mechanical parts enterprises because of price reasons.

"Now, we are playing our own brand" Jinying "in the mechanical parts for Xiamen and dragon industries.

With the expansion of Xiamen Engineering and dragon works in the domestic market, the popularity of our machinery parts will further improve in the industry.

At that time, we will go to Xiamen Gong and long Gong market where the market share is relatively high and set up special accessories, so that we can achieve fairly good results.

Xu Jintai thought very carefully.

Lu Guanqiu is my example.

He was able to develop a small workshop that made agricultural machinery into China's first OEM enterprise to provide parts for General Motors Corporation, and it was a great thing to be listed successfully.

In the future, when all conditions are ripe, Sheng Tai Machinery may also carry out such a pformation: from the production of single engineering machinery parts to the production of all kinds of mechanical parts, our road will be widened. "

Describing the prospect, Xu Jintai was very excited.

If there is nothing else, he will spend half an hour in the gym every morning to exercise. This good habit has lasted for more than 10 years.

On the morning of the 20 morning, when the reporter arrived at his office, he just came out of the gym. A sportswear made Xu Jintai a whole person.

Good health brings good working conditions.

Xu Jintai was particularly in favor of this sentence.

Although the company's daily affairs are responsible for him, his training is seldom interrupted.

"Busy, but half an hour a day's exercise time is still able to squeeze out."

When chatting with these young bosses, they often listen to each other's agreement to exercise at a certain time, or to climb a mountain or swim.