This Winter Quanzhou Shoe Industry'S Warm Response

It does not seem too cold.

In the vision of the post Olympic Games, big brands increased the intensity of marketing.

They have also adjusted strategies to take the initiative to move closer to big enterprises.

Despite the high voice of the industry in 2009, insiders warn that the internal management of private manufacturing industry is more important than external concerns.

The Asian financial crisis in 1998 changed the survival status of the footwear industry in Jinjiang, Quanzhou.

From then on, the wind and water rose.

In the face of the global financial tsunami, what will happen to the footwear industry that is entering the new stage in Quanzhou?

Let's wait and see.

In addition, in November 21st, 31st degree held the press conference of the senior partner of Guangzhou 2010 Asian Games at the Shangri-La hotel. At the Doha Asian Games in 2006, the partner of the same project was Nike, the world's colleague.

Xia Youqun, assistant president of the 361 degree (China) Limited company, said that shortly after the Olympic flame in Beijing was extinguished, they had cast their eyes on the wider opportunities in the post Olympic era. "The huge sponsorship of Asian Games is not just a question of capital in our view, which contains more value significance of the Guangzhou Asian Games for the future development of Chinese sports, and the strength of the Chinese national sports brand representing the rising world."

According to the company, before September, the wholesale volume of Anta footwear increased by 49% to 29 million pairs, and the wholesale volume of clothing increased by 45% to 21 million over the same period.

Apart from children's shops and fashion shoe stores, the number of Anta's retail outlets has increased to 5468.

Moreover, in terms of amount, Anta's second quarter growth in 2009 will exceed 30% over the same period.

In addition, the 2009 East Asian Games, the 2010 Asian Games and the 2011 college games will be held in China, which will help promote sports culture and stimulate sales of sporting goods.

Zhang Tao, vice president of Anta Sports Products Limited, said that after the Olympic Games, the average income of the Chinese people increased rapidly, and it would be an explosive era for the sports consumer market.

According to the introduction, there is such a statistical figure, the brand sports shoes of more than 200 yuan, at present, China probably has less than 0.25 pairs per capita, and by 2010, it can achieve a pair of per capita.

Dozens of enterprises in Anta, fortune birds and other industrial chains are still better off.

According to the analysis of the industry, the industry began to occupy the domestic and foreign capital blocks before Quanzhou's other advantageous industries such as textile, clothing, stone, ceramics and so on, and it was enough for its development in 2009.

Although the domestic and foreign capital markets are experiencing the same cold winter, the sporting goods industry in Quanzhou has not stopped the pace of competing with the capital market.

But relatively speaking, some small and medium-sized shoe enterprises are not so well off.

Quanzhou's Foreign Trade Bureau data show that in 1~9 months of this year, Quanzhou footwear exports amounted to US $610 million, an increase of 15.47% over the same period last year, and the growth rate slowed down significantly.

Zhang Xiang, general manager of the company, said that some of the orders were allocated to other small businesses, because the profits were not high enough to control some costs.

"A local enterprise was not profitable because of exchange rate changes, so immediately cancelled a European order in the negotiations.

At the same time, several of our colleagues also discussed whether we should go to Guangdong to undertake a group of orders with profit margins left after the relocation or bankruptcy of local enterprises.

stay

A forum of the chamber of Commerce, WorldCom, Jinjiang

The proposal put forward by Ding Youyi, chairman of the limited company, "integrating and integrating into a large company in the industrial chain and coping with the external unfavorable environment" has been covered by chemical raw materials.

,

The whole shoe industry chain echoes.

Apart from Ding Youyi's proposed horizontal alliance, Ding is considering more vertical integration between the upstream and downstream industries.

In Ding Guosi's view, at present, Quanzhou's shoe soles and other upstream enterprises are generally blind in their product development, and their information is not smooth.

Doing a lot of things that should belong to the upstream enterprises, which restricts the downstream.

Development.

Harmony

Between enterprises.

Many small and medium-sized enterprises take the initiative to make matching processing or OEM production for brand enterprises.

It is understood that since the beginning of this year, the number of local small and medium-sized enterprises engaged in OEM production has increased to 5.

Other small and medium-sized enterprises have become the supporting workshops of large enterprises in the form of equity participation.

"Coping with the dilemma, the supporting role of the industrial chain for SMEs is particularly obvious.

Dozens of enterprises in Anta, fortune birds and other industrial chains are still better off.

Quanzhou City

The head of the chamber of Commerce said.

Facing unprecedented challenges, China will still occupy a big market, and the industry will also face the reshuffle and develop again.

As the financial tsunami swept the globe, the global economy and the consumer market collapsed.

The consumer and manufacturing markets are deeply affected.

Faced with rising factor costs

When the industry is actively looking for a way to pfer and upgrade, the crisis that has been in crisis for a hundred years is, on the surface, worse and worse.

"Although at present

Is facing unprecedented challenges, but there is no doubt that domestic and international

The market is still a demand market.

China

With strong capacity and competitiveness, major markets such as the US, Europe, Japan and other major markets will not be able to find other import channels in a short time. They will pfer huge orders to other countries. China will still occupy a large market, and the industry will also face the reshuffle and develop again.

Xu Jingnan, chairman of PEAK group, said that faced with the reshuffle of the industry, PEAK would respond positively and continue to upgrade various aspects including technology, scale, brand management, quality supervision and labor.

As a matter of fact, it is exported.

It is generally believed that when the weather is bad, PEAK's growth in the Middle East and Europe has reached more than 60% since the beginning of this year, and mostly through the local agents to achieve its own brand export.

Moreover, despite the EU's high anti-dumping duties on leather shoes, the export volume of Shishi rich birds increased by 10% over the same period last year.

This year, the rich bird has built two new plants and imported 10 lines from Italy in September.

The company's chief financial officer, Ms Yang, told reporters that Western European markets were upmarket.

Mainly, the Russian market is dominated by proprietary brands. These two moves were forced in recent years in the international anti-dumping war, but this helped enterprises avoid market turbulence.

"It should be said that in the financial crisis, some of the high-end consumer groups in Europe and the United States were slowly turning to conservative consumption, which is Quanzhou.

Especially the Quanzhou brand.

It has laid a good market foundation for opening up Europe, America and other international markets.

On the one hand, through the early brand marketing, our brand has been gradually accepted by local consumers; on the other hand, the high quality and relatively appropriate prices of Chinese made representatives have also been recognized by consumers worldwide.

Ms. Wu, director of international business of PEAK group, told reporters.

      量力而行

"In the short term, Jinjiang entrepreneurs should do three things: reduce debt ratio, raise capital flow and reduce investment."

In the face of crises and opportunities, it is very important to choose the way of development in the future.

Many media have focused on the bankrupt enterprises in the Yangtze River Delta and the Pearl River Delta, but finally found that the financial crisis is just a fuse.