Fujian Export Shoe Enterprises Find The Way Of "Two Way" Market

and

It is the two typical representative.

"One of the 4 pairs of shoes exported to China is produced in Fujian."

The system of Fujian

Guangdong and Zhejiang are tripartite.

At present, Fujian has

More than 4000, textile exports are the second largest export commodities in Fujian, second only to the electrical and mechanical industries. The export volume ranks sixth in the country and more than 20 thousand in the province's textile enterprises.

After the financial tsunami, the export of enterprises was difficult, but the labor-intensive enterprises such as rich and precious shoes and other industries increased and expanded further.

According to the import and Export Chamber of Commerce, Shishi rich birds and Putian double Chi are the few shoe companies in the province that have always adhered to the internationalization strategy of their own brands.

Two years ago, the EU imposed a 16.5% anti-dumping duty on Chinese leather shoes, and the birds came out in the province alone, and the other more than 100 affected shoe companies stood on the sidelines.

The result of the prosecution is that the rich birds can continue to export directly to the European Union.

Export volume keeps growing, state-owned and private enterprises

Total exports declined.

However,

The export volume is basically unaffected, and the volume of exports this year increased by 10% over the same period last year.

Reporters learned that the birds built two new factories this year, imported from Italy in September, 10 production lines, so the shoe assembly line increased to 26.

It is reported that at present, the 60% market of fortune bird shoes is abroad.

In the international market, the fortune bird has opened up more than 50 markets in Russia, the United States, Singapore and Brazil, and has also carried out international registration of Madrid trademark to launch an impact on international brands.

In the financial tsunami, such a market layout helps enterprises avoid market turbulence.

While some other shoe companies have only been stared at the US market after shrinking in the European market, the impact this time is much greater.

With the advent of the financial tsunami, in addition to the diversification of the international market, the rich birds also increased the pace of domestic sales expansion, and there were more than 2800 stores or stores in China.

The financial crisis, the most difficult number of small and medium enterprises, they can get the foreign orders began to decrease.

Press survey found that in the shoe industry concentrated in Quanzhou and Putian, the news that shoe companies shut down and shut down from time to time came from time to time, but many of them were small and scattered businesses.

The three characteristics of product structure diversification, marketing diversification and marketing diversification make the enterprises above Designated Size have much room for maneuver in the financial tsunami, and small businesses are often suffering.

It is reported that small textile enterprises failed in the first half of the year, and recently, with the increase of export tax rebate rate, the living condition has improved.

"Exporting to domestic sales is easier said than done," said Wang Shifang, director of Warren sports and Tourism Products Co., Ltd., who used to make tents. They used to get foreign orders, and they needed more than 5000 camping camps to deliver a box. Now orders are hard to get.

At present, they can only take small orders from enterprises or shops around Fuzhou.

But the finance and Mao Group and the rich and precious shoe industry all say that there will not be a large number of physical stores overnight. Foreign trade enterprises need time to establish popularity in China.

In addition, although textile and clothing are the second largest export commodities in Fujian, the export volume ranks sixth in the country, but exports are "large" rather than "high quality", mostly based on OEM, and private brands are few. Many enterprises earn only about 10% of processing fees.

The same is also true of shoe intensive enterprises in labor intensive industries. Many shoe manufacturers in the province do EOM (OEM) production.

Brand is their common weakness.

This is a win-win situation. Small businesses can live here, and big businesses can expand at low cost.

The number of local SMEs has increased to 5, and other small and medium-sized enterprises have become a supporting workshop for large enterprises.

Dozens of enterprises in Anta, fortune bird and other industrial chains are still relatively well off.

The shoe industry is also a major industry in Putian. There are more than 200 enterprises on the local scale. At present, they are prepared to participate in international exhibitions and expand the market with the overall image of "Putian shoes".

However, from the perspective of trend, export-oriented enterprises should first consider industrial upgrading, improve bargaining power and value-added products, enhance brand awareness, expand profit margins and enhance international competitiveness. Meanwhile, we should try to develop products that meet domestic needs and vigorously expand domestic markets.

The State Council also introduced six measures to support the textile industry, including the continued increase in the export rebate rate of textile and garment.

In order to resist the risk of export bad debts, the proportion of financial subsidy for export credit insurance premiums in our province has also increased.

At the end of the year, the new policy premium increased from 20% to 40% to 60%.