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Market Prospect Analysis Of Luggage Industry

2008/11/27 0:00:00 64

In recent years, the National Bureau of statistics and the national development and Reform Commission issued a joint statement. The two sector confirmed to the world bank that China's per capita national income has reached US $1745, while China's per capita income exceeded 1000 US dollars in 2003.

From this, authority tells: People's life consumption gradually changes from survival type to development and enjoyment type.

Meanwhile, the Swedish future association predicts that China's per capita income will double by 2015.

This indicates that China's economic level and per capita income are getting higher and higher, and its consumption power closely related to it will also increase.

In the main component of domestic consumption, the consumption of shoes and bags accounts for 17.8% of per capita consumption.

There are unlimited business opportunities in the shoe packaging industry.

Now, the consumption of China's accessories has increased by 33% every year. In 2005, the output value of the package reached more than 2300 billion.

In 2006, China digested 12 billion 600 million bags, and the total market volume increased rapidly, making China the world's NO.1 package consumer for 12 years in a row.

Bao is becoming one of the most potential industries after clothing and shoes industry.

國(guó)際形勢(shì)，刺激發(fā)展

Women are not afraid to pack too much burden. "Even if a person owns 100 bags, it is reasonable."

A famous fashion columnist said.

The important role played by women in everyday life has long been self-evident.

Especially under the vigorous promotion of fashion masters, bags are more like a fashion frontier.

According to the relevant statistics, the proportion of clothing stores, shoe shops and bags shops in the European cities with advanced fashion industry is about 2:1:1, and the second tier cities generally reach 4:2:1.

But in China, even in the forefront of fashion, Guangzhou, Shanghai, Beijing and Shenzhen, the proportion of clothing, shoes and bags is only 50:5:1.

These two ratios reflect the way of life of Europeans. China needs a lot of bags and merchants to work together to achieve a package of clothes.

困局現(xiàn)狀，暗藏商機(jī)

It means everything.

It's an extension of the family.

The embodiment of beauty!

The symbol of fashion, taste and personality.

The exquisite personality of the bag and the spirit of inclusiveness of the package make people moved and pursued.

But for a long time, although the consumption of packaging has been increasing rapidly, the market can be difficult to maintain.

First, big international brands have entered China, because pportation, propaganda, address, decoration and other non manufacturing cost factors, resulting in their excellent workmanship and high price, even if the white-collar consumption has to be thrifty and frugal for half a year, so there are few consumers who spend money on them, and 90% of them are "free from happiness".

Second, traditional clothing stores also began to add bags, but most of them were accessories, with fewer styles, fewer choices and less collocation.

In this age of fastidious collocation, it is basically "unable to endure".

Third, there are also those low-end markets that are too rampant. They are scattered in small commodity wholesale cities and stalls.

80% of the bags are made of low-grade products from some small factories and small workshops.

Because of lack of funds, many enterprises are relatively weak in hardware production facilities and software R & D personnel.

The package is not brand, poor quality, no design, no personality, no guarantee, and some also use a lot of toxic raw materials, not only can not adorn the image, and even lead to disease.

In short, it can not satisfy the urban people's pursuit of quality of life.

The phenomenon of mixed fish has a certain negative impact on China's packaging market.

Upgrading is the driving force of market development.