Quanzhou Pformation Brand City

The total economic volume of Quanzhou has been ranked first in the province in the early stage of reform and opening up to the first place in 9 consecutive years, and all counties (cities) have been ranked among the top ten in the province or the top ten counties in the economic development.

In the early 80s of last century, Quanzhou people started from "three to one supplement", and started many small factories and small workshops, which made the "grass root economy" full of vigor and vitality.

Most enterprises in Quanzhou quickly completed their early development and accumulation.

Entering the mid and late 90s of last century, Quanzhou people embarrassed to find that despite the "star of the sky", only a few of the real brands were "Anle".

"OEM processing and licensed products" are not only the shortcomings of enterprises, but also the shortcomings of the city.

To this end, Quanzhou vigorously promotes the implementation of the brand development strategy, and gives awards to famous brand enterprises from the aspects of finance, credit, taxation, land, electricity and talent introduction.

In 1999, Anta invited the world table tennis champion Kong Linghui as the brand spokesperson, and achieved unexpected results.

For a time, the "star + advertising" brand building movement was thrived.

In just a few years, there are more than 60 companies in Quanzhou, including Yaku, seven wolves, Anta, 361 degrees, Golden Lake, del Hui, and noble birds. More than 100 celebrities, celebrities such as Kong Linghui, Wang Nan, Li Yapeng and so on are employed as spokesmen of brand image and frequently appear in CCTV sets and five sets.

Subsequently, five sets of CCTV were dubbed "Quanzhou Taiwan".

Xunxing zipper has established a national zipper technology development center; the annual plum umbrella industry with 3 million umbrellas has established the only professional center for fine umbrellas in China; in 2005, Anta set up the first sports science laboratory in China.

The research and development boom has been launched in the Quanzhou business community.

According to statistics, in 2007 alone, Quanzhou added 1 state-level enterprise technology centers and 13 provincial level enterprise technology centers and 13 industrial technology development centers.

At the same time, many brand enterprises have strengthened their internal management and quality control in order to establish brand image, and have begun to pay attention to the construction of enterprise culture.

It conveys such a message that standards are the highest voice of the industry, who controls the right to speak in the industry.

After nearly 20 years of development, Jinjiang Xun Xing company has become the first and second largest zipper enterprise in the world.

The chairman of Shi Neng pit is most relish. China's daily hardware Standardization Center designate Xun Xing group as the unit of the domestic zipper industry standard. After 3 years, the national standard of zipper and 3 zipper industry standards have been completed, which laid the foundation for the domestic zipper industry and the international integration.

Since the "fifteen", Quanzhou has accumulated 304 units (Times) to participate in the formulation or revision of 192 international, national, industrial, provincial and county standards.

Since the beginning of this year, 32 units have undertaken the major drafting work of 15 GB, and 27 enterprises have become the 13 major drafters of the industry standards.

And this corresponds to the fact that the brand enterprises in Quanzhou are standing firm and expanding.

Hong Zhaoyi, general manager of Qipai, told reporters that since last year's cost surges in price, the company has been able to digest the seven cards with the added value.

Anta, which started in a small workshop, now has a sales breakthrough of 3 billion yuan, and the total market share of the sports shoes Market ranks first in the country for 6 consecutive years.

The company official told reporters that before, 90% of Chinese basketball players wore international brand sneakers, and now 90% wore Anta.

This is the power of the brand.

According to statistics from the United Nations Industrial programme, the proportion of world famous brands in global brands is less than 3%, with a market share of 40%.

Keeping pace with the times, the output value of Quanzhou's famous brand enterprises in China has increased by 20% annually, accounting for 1% of the total number of enterprises, and the economic benefits created by them are close to 20%.

Brand plays an increasingly important role in the economic development of Quanzhou.