China'S Rubber Industry Has Been Expanding Its Target.
At present, rubber The industry has nurtured 31 Chinese famous brand products, mainly distributed in all steel radial tire, high strength conveyor belt, motorcycle tire, sports shoes, etc. Walking shoes Condoms and V are 7 areas leading the market. Taking all steel radial tire as an example, the market share of local brands has reached 75%, of which half of the market is occupied by 10 Chinese famous brand products.
A few days ago, from the seventh member congress of China Rubber Industry Association, it was learned that during the past 4 years, China's rubber industry has been promoting the development and application of new products, new processes and new equipment through increasing brand cultivation, so that the competitiveness of domestic rubber products in the market has been continuously enhanced. China in the next 5 years rubber Industry must strive to become a strong leader through hard work.
According to the introduction, tires, motorcycle tires and bicycle tires, conveyor belts, Rubber shoes Latex products, auxiliaries, carbon black, reclaimed rubber and steel cord are the leading products of rubber products in China.
In recent years, the China Rubber Industry Association has grasped the focus of brand cultivation, launched quality credit and brand recommendation activities in key enterprises of these leading products, expanded their influence and enhanced their competitiveness in domestic and foreign markets. For example, the annual output of domestic motorcycle tire is now over 100 million, accounting for about 60% of the world's total output, while the sales volume of the top 5 enterprises accounts for 45% of the total industry.
The relevant information from the General Administration of Customs shows that the motorcycle tire exported by our country every year and about 30% of the gross domestic product exported by the enterprises alone, and these products have entered more than 50 countries and regions such as the United States. China is a large rubber condom producing country with an annual output of more than 4 billion condoms.
Among them, the quality of products of scale enterprises has reached the international advanced level, and has entered more than 30 countries and regions overseas. Moreover, the brand concentration of domestic condoms is still very high, and the sales and sales of the 7 designated enterprises have accounted for more than 85% of the total sales volume of the country.
At present, the rubber industry has cultivated 31 Chinese famous brand products, which are mainly distributed in 7 fields, including all steel radial tire, high strength conveyor belt, motorcycle tire, sports shoes, tourist shoes, condom and V belt, and are the market leaders. Taking all steel radial tire as an example, the market share of local brands has reached 75%, of which half of the market is occupied by 10 Chinese famous brand products.
Since the beginning of this year, China Rubber Industry Association has also aimed at cultivating famous brands of rubber auxiliaries, radial tire moulds and semi steel radial tires, and guided the development of enterprises with environmental protection and technology. At present, China's rubber additives output ranks first in the world. Among them, the green accelerant accounted for more than 60% of the total output, and the green antioxidant accounted for more than 80% of the total output. These products, with the advantages of high production, rapid technological progress and green environmental protection, can basically respond to the forthcoming implementation of the EU REACH rules. Radial tire mold as a precision complex mold, in terms of technical content, accuracy, pattern structure and other requirements are relatively high.
At present, the domestic production of this product has more than 100 enterprises, with annual sales volume of 36. 400 million yuan. Among them, 4 enterprises whose production scale is over 100 million yuan and the output is more than 1000 sets occupy half of the market. With advanced technology, these products not only meet the needs of domestic enterprises well, but also export with high price performance ratio.
如今，代表先進水平的高速扁平化半鋼子午胎正成為有一定實力的國內企業研發生產的方向。2007年以來，華南輪胎公司新開發的26英寸半鋼子午胎和跑氣保用輪胎以及歷年來開發的50、45、40系列等子午胎深受歐美市場的歡迎，既縮小了與國際市場高端產品的技術差距，填補了國內空白，又帶動了全行業自主創新的步伐。
China rubber industry association responsible person said, China is the world's largest rubber consumer, leading products most of the output ranks first in the world. At present, foreign capital is taking China as the production base and accelerating the penetration of its products into the domestic market. Under such circumstances, only by forming the group advantage of Chinese famous brands can they compete with large multinational corporations.
Next, the China Rubber Industry Association will continue to guide the whole industry to speed up the pace of independent innovation, product structure and product upgrading and upgrading, actively changing the mode of economic growth, and cultivating and striving for Chinese famous brands under the guidance of the "rubber industry" 11th Five-Year "scientific development plan" and the "rubber industry" 11th Five-Year plan for implementing the famous brand strategy.
After 5 years of hard work, the leading products of the rubber industry have their own Chinese brands, forming a group of strong enterprises to promote the rubber industry from big to strong.
Editor: vivi
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