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    30 Years Of Shoe Leather Industry In Jinjiang

    2008/12/11 0:00:00 46

    In 1980s, the "Jinjiang mode" spawned the flower of Fujian's township enterprises.

    Now, thirty years later, the "Jinjiang mode" brings Jinjiang enterprises the industrialization marked by industrial clusters and brand economy, which has led to the modernization of the county economy.

    This is Fujian seven wolves industrial Limited by Share Ltd west trousers production workshop. The production line was put into use in June this year. It can directly connect the terminal to the production line, and according to the data read out, it has realized the design, tailoring and sewing to the terminal, and has also made a qualitative leap in efficiency. In the past, the average working time of sewing a pair of trousers was 45 minutes, now it only takes 38 seconds.

          (福建七匹狼實(shí)業(yè)股份有限公司B車間組長(zhǎng)蔡青順:這套系統(tǒng)是我們花了兩千多萬(wàn)從德國(guó)引進(jìn)的,目前是世界上最先進(jìn)的智能懸掛式西褲生產(chǎn)線。)用兩千多萬(wàn)元購(gòu)買一條生產(chǎn)線,這在七匹狼建廠初期是根本做不到的。在工廠的陳列室,記者見(jiàn)到了他們初創(chuàng)時(shí)的兩臺(tái)縫紉機(jī)。

    Luo Longxiang, chief executive of Fujian seven wolves industrial Limited by Share Ltd: This is the first hand sewing machine used in the early days of entrepreneurship. At that time, there were 38 workers who started their business in the form of manual workshops.

    Family handicraft workshop

    Eighty

    Jinjiang was a common phenomenon in the early years.

    Because Jinjiang is an agricultural county, since ancient times, "people are thick and barren", but overseas resources are very rich.

    This year, the more than 70 year old Lin Di autumn old man founded a leather shoes factory with his relatives and neighbors in 1979. He made 80 thousand yuan in the first year in 1979.

    This greatly stimulated those who took part in the stock market.

    Ding Xiancao, deputy secretary of the Party committee of Chen Dai Town, Jinjiang: the other masses saw someone running a shoemaking factory, earning ten thousand or twenty thousand, and the other people volunteered to convene. You recruit a few, I invite ten, and everyone started the township enterprises.

    Chen Dai people organically combine "idle money", "idle man" and "idle house" to establish a joint venture capital raising enterprise.

    This wind soon swept through Jinjiang, and the Jinjiang mode started slowly from this "three leisure".

    In 1983, the first farmer to raise funds was Chen Dai, who became the first billion yuan Township in Fujian.

    However, farmers who just came out of the soil did not have the experience of production management and lack of market information and necessary technology and equipment. At that time, the government played an important role in it.

    When he was a secretary of the Jinjiang county Party committee, he said: "if everything is conducive to the development of productive forces and is conducive to the prosperity of the masses, increasing revenue will help the government to increase revenue. Let's let him do it and let him try it."

    In August 1980, the original

    Jinjiang

    The county Party Committee promulgated the regulations on speeding up the development of a number of issues concerning the diversification of enterprises and the social team's stipulation of enterprises, boldly breaking the shackles of the planned economy, allowing farmers to raise funds to run enterprises, allowing the supply and marketing personnel to deduct the volume of business according to their business volume, and allowing the prices to follow the market.

    (Huang Ling Dong, Professor of Fujian Administration College: at that time, in many parts of the country hesitating, when surnamed society or surname was beset by difficulties, Jinjiang helped farmers develop private enterprises in decision-making and policies).

    It is in this good policy and good situation that Xu Lianjie, who has a head of business, quickly pformed manufacturing of maternity and child hygiene products from garment factories and zipper factories in 1985. He established the Heng An Industrial Co., Ltd. and bought a production line from Hongkong. Soon after the installation was completed, more than 100 workers were recruited and trained.

    More than a month later, the first batch of products went offline.

    (Xu Lianjie, chairman of Fujian Heng An Group Co., Ltd.: after holding the well-known trademark of Quanzhou's first block, the government gave a lot of publicity and encouragement, including rewards. The brand of the enterprise has been unprecedentedly high in Jinjiang.

    In 1990s,

    Jinjiang

    The development of traditional industries has already had a considerable foundation.

    During this period, Jinjiang took the development of "high-tech and labor-intensive" industries as the development direction of new industrialization.

    The rise of a group of enterprises such as Heng An, seven wolves and Anta led to the development of Jinjiang's private enterprises in a supernormal and leaping way.

    (Anta Sports Products Limited chief operating officer Lai Shi Hsien: our annual investment in science and technology is around 3%--5%, in an effort to provide more professional sports and sports products for professional athletes and consumers).

    In 2005, Anta pioneered the establishment of the Anta Sports Science Laboratory in the whole country, integrating foot structure, sports engineering, new materials and new science into one, and quickly developed basketball position shoes with independent intellectual property rights. In 2006, it pioneered the development of self-developed foot arch shock-absorbing running shoes in China.

    (Jinjiang mayor Li Jianhui: I think in this process, the government has played a major role in planning, guiding, supporting and promoting.

    Every year, according to the development of enterprises, we have revised or promulgated some new supporting and rewarding policies.

    In September this year, the national sports goods Standardization Technical Committee sportswear branch was established in Anta.

    Not long ago, Tian Shou enterprise also undertook the formulation of the national industry standard for "polyurethane synthetic leather for sports shoes".

    Nowadays, in the era of new brand strategy based on strengthening the capability of independent innovation, Jinjiang private enterprises have taken another step in shaping the core competitiveness of the brand.

    Commented on the spot: "Jinjiang mode" has brought together more than 6000 enterprises and won the title of "China Shoes Capital" and "China Umbrella City". It has created famous trademarks such as "Er Le" and "nine herd king". The scale, branding, base and clustering of industries have become the new connotation of "Jinjiang mode" and an important factor in winning the new round of competition.

    Xu Lianjie, chairman of Fujian Heng An Group Co., Ltd.: our local government has a pragmatic and open spirit and spirit, leading us Jinjiang people to break out today's brand Jinjiang and brand capital.

    Anta Sports Products Limited chief operating officer Lai Shi Xian: now (Jinjiang) enterprise has developed into a strategic growth enterprise, has a good positioning, has a good R & D investment, has a good brand, has a good sense of innovation.

    (expert commentary:) Professor Huang Lingdong of Fujian Administration College: the formation and development of "Jinjiang mode" is the result of long-term close interaction and common innovation between Jinjiang government and society, Jinjiang government and enterprises.

    Now, Jinjiang has formed a new development mode that takes private economy as the main body, modernizing manufacturing industry as the forerunner, and taking urbanization as the theme.


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