The Overall Development Of Children'S Wear Market Will Slow Down In 2009.
At the end of 2008, we conclude this year. Children's wear The overall trend of children's clothing consumption this year is gradually declining. In the global economic situation is not clear, consumer confidence is also declining, which is directly reflected in clothing consumption, that is, the probability of random purchase is greatly reduced.
about Children's wear Consumption is also the case, compared to women's clothing consumption, children's clothing consumption is relatively high, and therefore the speed of sales decline is also slower than women's clothing, but at the same time, according to statistics, since 2008, the whole industry children's clothing production decline should reach more than two digits. The decline in production reflects the weakness of the market as well as the decline in the efficiency of the industry.
Overall, clothing exports in China have been declining, and children's clothing exports have also declined significantly. According to statistics from the business sector, the demand for children's clothing market has hardly increased over the previous two years. And according to the analysis of senior people in the industry, 6 and July 2009 is the most downturn time in the garment industry. Therefore, the practitioners of the apparel industry need to have sufficient psychological preparation to welcome this garment industry. winter 。
The economic downturn has made the relatively weak children's clothing industry suffer a great impact. First of all, children's clothing enterprises are mostly small and medium enterprises, and they are small and medium-sized enterprises. Their risk resistance ability is small, and the scale of enterprises is small. If sales are blocked, the pressure on the inventory will increase, which will eventually lead to difficulties in circulating funds. Although the government has increased the loan to small and medium enterprises, the overheated development of the garment industry in the past two years has led to the prudent loan of the banks to the clothing enterprises, so it is still a time for children's clothing enterprises to get support from this policy.
In 2007, the trend of risk investment was inclined to traditional industries. During that period, children's clothing enterprises also attracted much attention. In the economic situation of 2008, children's clothing was the main trend. financing Channels will also be affected by the economic situation, becoming narrower and narrower.
The main selling channels of children's wear industry are dealers, and compared with many packaged brands. Children's wear The channel construction is far from mature, and the quality distributors in the industry are scarce resources, which also causes difficulties in the construction of children's wear channels. And because of the shrinking of consumption, it is difficult for dealers to make profits. How to adjust their resources to match the consumption level of the market is a challenge for children's clothing distribution in 2009.
The shrinking of the market and the reduction of random consumption will be very small for many small businesses. Children's wear Enterprise is a severe test. That is, 2009 will be a year of reshuffle, and the gold will be left behind, eventually becoming China. Children's wear The important brands in the industry, and the eliminated enterprises themselves may have these or those problems. In the good economic situation, enterprises still have the chance to grow up and adjust themselves. In 2009, enterprises will directly face the possibility of being eliminated.
Facing the prosperous scene of shopping malls in the past few years, in 2009, people predicted that more people would go to the specialized market to purchase inexpensive commodities, and the terminal trend of the professional market will become increasingly significant. Wholesale and retail markets will be more concerned by consumers, while quality is still the final criterion of clothing. Internet sales will also be another sales growth mode for children's clothing, which will attract the attention of children's clothing brands.
At the same time, it is expected that the large garment groups with mature brand names abroad are likely to appear in the industry. The emergence of foreign large garment groups is also in the downturn of this clothing market. Many brands with market value are facing the crisis, which provides the opportunity to buy brands for multi brand apparel groups.
Brand of children's wear In the past two years, the pursuit of style has not been fully reflected. Most children's clothing brand positioning is still in the overlapping position, which has led to many children's clothing brand value is not very high, and many children's clothing brands are faced with the acquisition situation, the bargaining power will not be too high.
The overall development trend of children's clothing in 2009 will be slowed down. Although the consumption of children's clothing is inevitable, the market will continue to decline with the economic situation.
2009 is a very challenging year for children's clothing enterprises. Who will be swept away by this big wave and who will stay is decided by their own accumulation.
Editor: vivi
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