Analysis Of Home Textile Industry Sales Mode Under Financial Crisis
financial crisis Sweeping the globe, the foreign trade market has shrunk sharply. foreign trade market The contraction caused foreign trade enterprises to turn to domestic sales and increase the competitive pressure of the domestic market. This chain reaction led to the adverse market environment. Now that we do not look at the situation of the first tier enterprises, some enterprises that are in the two or three line will surely try to climb up in the near future and will not be able to climb down.
Maybe a lot of small businesses will die next year. and clothing Different, clothing More than twenty or thirty years of development than home textiles, enterprises in the industry have basically been very stable, and the home textile industry has been rising for a short time. Many enterprises are just starting, and the difficulties will be great.
financial crisis The outbreak has made many consumers cautious and less desire to buy, resulting in the adjustment of China's real estate industry. This will also have a great impact on the home textile industry, especially cloth art.
However, the future of the textile industry is still great. Home textile products are also a necessities of life. The most important thing for an enterprise now is to have a good position, to have its core product, and to have an innovative design to cater to the tastes of Chinese consumers.
According to China's national conditions, the concept of consumers in China and abroad is very different. Foreign consumers may update their products in a relatively short period of time, but domestic consumers may be updated for two to three years, maybe longer. The two is to establish a development strategy to clearly understand who the company's customers are and who the suppliers are. In this period, we must not be blind.
crisis At the same time, it is also an opportunity. During the SARS period in 2003, when everyone was worried about life and death, many enterprises still sprang up. So finding a right way in front of a crisis can be a good opportunity.
At this stage, the sales mode of home textile industry is developed from simple traditional wholesale to multi-channel marketing: traditional wholesale wholesale channels, gift channels, TV direct sales channels, mail order channels. These new sales patterns bring new income to enterprises, and at the same time aggravate the competitive power between enterprises' sales channels. Therefore, enterprises should create different brand strategies, win the domestic market with new thinking mode, relieve the pressure brought by the crisis, and seize the favorable opportunity for development.
Analysis of the above problems, we also see that the backing of front-line marketing: factory! Because they are mainly in the form of OEM to survive, the conversion relationship between export sales and domestic sales has led to a large number of processing plants losing their orientation, the same as being engaged in export: is it building their own brands or changing careers?
To build up their own brand, we must face the status quo and seek a space. In this competitive and developing industry space, as a newly emerging enterprise or a modern enterprise, it is inseparable from two points if we want to survive and develop.
一：公司產品核心戰略打造競爭，
二：職業經理人的營銷戰略競爭，這兩點解決好了，那么企業的競爭力就強大了。
Guan Jian looks at the charm of the bosses.
Editor: vivi
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