Three Shoemaking Managers In The Shoe Industry Face Different Crises.

In the meantime, three private enterprises in Jinjiang, Fujian, not only have not been negatively affected, but also maintained a good momentum of development.

Three private entrepreneurs told reporters that changes in the external economic environment were far less important than the correct concept of development in enterprises. Only by taking precautions and concentrating on the development of core products and technology, enterprises could enhance their immunity and find opportunities in adversity.

Aggressive, but this year is not our most difficult year. "

Guo Hui, marketing director of mingle sporting goods company, said.

Though this year the world

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But the famous music has not been significantly affected.

The company plans to sell 500 million yuan this year, and has completed nearly 80% in 1-10 months. It is expected that the annual sales growth will reach 15%.

Guo Hui said, Jinjiang.

As many as nearly 1000, are "grassroots" origin, competition is fierce.

Famous music grew up in the "wolf pack" and kept a sense of hardship at all times.

Although this year's economic downturn, but for us, in fact, "every year is winter."

At that time, the company's strategic position was not clear. Today, shoes and hats are made today, clothes are made tomorrow, and several sports backpacks are produced the day after tomorrow. Most of them are OEM for other companies.

If the external order is small, the factory will have to stop working. "I don't know where the rice bowl is tomorrow."

Through advertising and sponsorship of the National Weightlifting Team, the brand began to start in China.

After that, the company also eliminated some production lines, outsourced clothing products and concentrated on the production and R & D of sports shoes.

Limited by Share Ltd was founded in 1980. It has been 28 years since the start of the men's jacket.

In recent years, it has maintained an annual growth rate of 20%. It is expected that sales revenue will exceed 4 billion yuan this year, an increase of nearly 25%.

During the peak period, more than 160 factories in China were producing OEM, which accounted for more than half of the total output of the company.

Manufacturing enterprises in the first half of 2008 sales amounted to 2 billion 205 million yuan, an increase of 52.3% over the same period, and the annual sales volume of the company is expected to exceed 5 billion yuan.

For enterprises, it is not necessarily a bad thing, at least can enhance the immunity of risk.

Lai Shixian said that under the pressure of the crisis, private enterprises all over the country are trying to find ways to solve this problem. Some of them are cutting costs, others are developing new markets, others are turning from foreign trade to domestic sales, and some enterprises simply abandon their weak brands and actively seek to produce foundry for leading enterprises.

Impact: first, actively adjust the enterprise strategy.

The overseas market expansion plan is suspended and the domestic market is fully maintained. At present, the proportion of domestic sales of the company's products has reached 90%.

Two is to strengthen the management of distributors.

Reduce some of the dealers' orders and help reduce the inventory risk of dealers.

The three is to attach importance to the management of enterprise liquidity.

Anta is now more prudent in its capital spending, in order to prepare for the crisis ahead of schedule.

Enhancing the ability to resist risks also provides enterprises with opportunities to seek change.

For example, at least Anta has seized several business opportunities: the use of raw material prices in the second half of the year has decreased, and some reserves of raw materials have been increased.

First, the labor force is relatively abundant, and the employment environment of enterprises is also more relaxed.