Thirty Years Of Fashion Change

Fashion magazine has published a special report in a recent issue. Reform and opening up 30 The fashion landmark events in China since the year are summarized.

　　 1978 perm pop

Pursuit fashion From the beginning of the destruction of hair, before the perm is bad behavior, after 1978, the perm has become. fashion Index.

　　 1979 the first fashion show turned onto the National Cultural Palace of Beijing.

Pierre Cardin, French fashion designer, went to Beijing's National Cultural Palace with 12 French models.

　　 1980 rental Man's suit Annoying people

The British Guardian newspaper reported in April 14, 1980 that a "rental suit" was displayed in the window of a photo studio in Shanghai.

　　 1981 revolution, curtain call, new idol.

"Shaolin Temple" has been popular with Jet Li, Qiong Yao, and Teresa Teng and Luo Dayou. The era of idolatry has begun.

　　 1982 the first wave of the birth of the Japanese nationality.

The popularity of the Harbin fashion brought by "blood doubts" has made the Chinese understand the "star effect" for the first time.

　　 1983 "beauty cover" controversy and cancellation of tickets

There are women's federations who put forward why the beauty of the cover is not used as a model worker, and whether the beauty cover is discriminatory against women is controversial.

　　 1984 women's volleyball team three consecutive championships and aerobics drive sports

Since then, sportswear has been popular in Beijing, and even factories and schools have used sports as uniform costumes.

　　 1986 Chinese model's first overseas performance

"French Figaro" reported on 1985, the Chinese model on the T station in Paris for the Pierre Cardan show.

　　 1986 wear bikini rock.

The fourth national bodybuilding competition was held in Shenzhen. Bikini girls were condemned.

　　 1987 star dance

Kris Phillips created the first group of star fans, and the popularity of break dancing led to thunderbolt gloves and jeans.

　　 1988 female Wen Qing wants to become a "new girl". P & G has brought foreign business winds.

Wang Shuo's literature is popular; Procter and gamble is coming with Ru Fu and Shu Fu Jia, and set off a desire to work in a foreign capital company.

　　 1989 Hong Kong and Taiwan replace Japan as a popular example.

The red tiger and other red stars of Hong Kong and Taiwan have triggered the upsurge of imitation of Hong Kong and Taiwan fashion.

　　 1990 pyramid selling beauty brands become popular

Brands such as AVON, Amway and sunnet have entered the market, and pyramid schemes have risen to the market for beauty products and daily necessities.

　　 1991 Cara OK and Call.

　　 science and technology Bring more fashionable lifestyle, Chinese pager appears, "Call I am" is catchword.

　　 1992 Yuesai was born, LV settled in China

Jin Yuxi, a Chinese celebrity, founded the Yuesai brand. This is China's first international cosmetology brand.

　　 1993 the first fashion magazine is launched, and plastic shopping bags float everywhere.

China's first book fashion The magazine "fashion" is published in 10 thousand volumes.

　　 1994 fashion phones and fashion supermarkets

When NOKIA was connected to China's first GSM mobile phone, Baisheng entered China, and the concept of supermarket appeared.

　　 1995 the decline of glycerin cream, the new concept of skin care invasion

Lip Balm appeared, and women began to engage in the concept of sun protection.

　　 1996 Korea's sassy girl is here.

The term "savage girlfriend" in the first China Fashion Week quickly became popular. At the same time, the Korean fashion industry and entertainment circle struck.

　　 1997 Gome is hot. Hongkong's return brings entertainment paradise.

People poured into Gome, and the centralized consumption mode of household appliances changed people's shopping habits.

　　 1998 Viagra and Ge Ge

The social effect of Viagra may be stronger than its efficacy. In the same year, swallow Zhao Wei became the national fashion icon, and the Qing palace fever revival.

　　 1999, establish a Chinese brand awareness.

At that time, fashion began to connect with the world - Xiushui Street became the key word and imitation of goods.

　　 2000 ruffian Cai's online love and supermodel Lv Yan

"The first intimate contact" made online love the most fashionable way of love. In the same year, Lv Yan was runner up in the world's super model competition.

　　 2001 in the Chinese dress of the Qipao, Chinese beauty became a proper noun.

At the APEC summit in Shanghai, 20 heads of state and region wore Chinese style Tang suit.

　　 2002 BOBO, Bai Gu Jing and Jiali Tang

The two words of "white bone essence" and "BOBO" became popular, and Jiali Tang's body portrait burst red.

　　 2003 utility is fashion: SARS mask flow trend.

The emergence of SARS has led to the sale of masks. The space gap has caused people's pursuit of contact.

　　 2004 the Bund 3 is Shanghai's fashion capital.

Many top international brands have released the world's first station or Asia's first station in China, located in Shanghai.

　　 2005 Super girl brings neutral trend. Model Rhododendron is popular in the world.

The neutral trend of super girl champion Li Yuchun has aroused great controversy. Her dressing style and hairstyle are popular in China.

　　 2006 China's plastic surgery is catching up with Japan, leading to breast enhancement fever.

Many plastic surgery hospitals take advantage of the golden armor to catch business opportunities and start the "full city with abundant breast fever".

　　 2007 environmental fashion year and good man's feminine Aesthetics

"I am not a plastic bag". The use of plastic bags has gradually become an international trend.

Editor: vivi