Chinese Shoe Enterprises Need To Grasp The New Situation And Consolidate Their Position.
China's leather shoes manufacturing industry began in Shanghai and began in 1876. First double modern leather shoes The "straight foot" shoe, which does not divide the left and right feet, has evolved into the left and right feet. shoes This is a major development of China's shoemaking technology. Since then, China's modern leather shoes production has been gradually developed.
In 2006, China was above scale. leather shoes (boots) manufacturing industry completed industrial output value of 181 billion 578 million yuan, an increase of 19.81% over the same period, and the production and sales rate reached 97.9%. The total output of leather shoes (boots) was 3 billion 77 million pairs, an increase of 14.37% over the same period.
In 2006, China exported 699 million pairs of leather shoes (boots), an increase of 11.77% over the same period, with an export volume of 19 billion 511 million. dollar An increase of 14.01% over the same period last year. Imported leather shoes (boots) 13 million 490 thousand pairs, an increase of 29.94% over the same period, with an import volume of US $278 million, an increase of 30.05% over the same period last year.
In 2007 1-11, the cumulative output of leather shoes was 3 billion 114 million 652 thousand and 900 pairs, an increase of 13.98% over the same period last year. The cumulative output of leather shoes in Zhejiang was 975 million 506 thousand pairs, an increase of 22.13% over the same period last year. The cumulative output of leather shoes in Guangdong province was 906 million 963 thousand and 400 pairs, 5.16% lower than that in the same period last year.
中國皮鞋制造行業在發展的同時，一些問題也日益顯露出來。特別是品牌定位雷同，產品同質化嚴重，推廣傳播手段單一，營銷理念缺失，缺乏渠道規劃，產品質量及可靠性差，此外，渠道松散，企業競爭力不強，盈利能力弱等因素嚴重制約了行業的進一步發展和品質的提高。因此，中國皮鞋制造企業必須抓住新的發展形勢，在產品研發上體現差異化戰略和成本領先戰略，加強渠道規劃，打造價值鏈營銷，加強品牌建設，提升品牌價值，只有這樣才能在新形勢下立于不敗之地。
Editor: vivi
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