"Refined" Brand Upgrade (Two)

In this market where products and services are seriously homogenized, how to improve quality and comprehensive value-added services has become a magic weapon for many enterprises to win in the market competition.

In April this year, he upgraded his membership card to "lucky card".

On the basis of the original member value-added services, "Fu card" has put forward a brand-new concept of "shared happiness".

Members can receive a complimentary card free of charge when they apply for "blessing card" at different stores in the north. When they enjoy the honor and honor of the members, they can also invite relatives and friends to share with the supplementary card, and accumulate points with the master card to achieve integral service.

This subsidiary card can enjoy the same VIP membership service as the main card. It can be described as "sharing happiness with each other", but also refers to "having services and enjoying the same".

It can be said that through the upgrading of the VIP financial card, the company raised its membership service level, so that customers can enjoy the same benefits and enjoy the same service.

While enhancing the service level of members and expanding the scope of membership services, he also actively shaped unique membership services.

With the simultaneous growth of the number of members and the number of stores, he has gradually shaped the "brother" emotional culture.

In November, he also launched the "Thanksgiving season" feedback activities. Thanks to all kinds of gift giving activities, thank the members for their support and love.

Samsung and LG of Korea are popular in the world through the design culture. The iPod of the US attracts many consumers by product design. All these give the Chinese entrepreneurs the inspiration: only by constantly upgrading the products and establishing the core designer culture can Chinese brands enter the high-end market so as to be able to enter the elegant hall and fundamentally compete in the world market.

With more than 20 years of experience in fashion design and brand management, Mr. Ding Canyang, the chief designer of the country, has led dozens of famous domestic and foreign designers to make up the design team.

The team collects fashion information from Italy, Hongkong, and Shanghai, Guangzhou, etc., and draws inspiration. Combined with fashion buyers' fashion information collection, market analysts' market information analysis and designer's design concept, each year designs nearly 3000 new products, and then according to the actual market situation, it chooses 1000-1500 models which are cost-effective and most suitable for market demand to put on the market.

While ensuring that clothing has excellent design and tailoring, it also has strong supplier channels and leading quality inspection teams in China to ensure fashion and quality.

Among the suppliers of the Nash, ZARA, D&G, TOMMY, crocodiles and many other well-known international apparel brands are also OEM.

The sharing of supplier channels with these well-known international brands has improved the promise of Vogue's taste.

At the same time, the QC team of the Nash group is an experienced clothing worker. They are assigned to the production center of various types of clothing suppliers and the logistics center of Nash, and strictly control every production link of clothing, so as to ensure that the clothing purchased by consumers in NGO is lower than that of other clothing brands.

Domestic clothing brands are facing the storm of channel shuffling and integration, especially for new fashion brands or small and medium garment brands, which are facing severe challenges.

In the new round of channel competition, building channel loyalty will be an important part of clothing brand management.

There is also an information sharing system between the company and the manufacturer. Each supplier can grasp the sales and inventory situation of the supplied goods in the region, and evaluate the sales and logistics preparation. This greatly improves the reaction speed of the supply chain.

Ding Hui, for example, sold a pair of trousers to a store and sent the data to headquarters.

It may have been an order from the local suppliers that the supplier has already started producing this product.

The odd mode can not only reduce the loss of profit in the intermediate links, but also maximize the preservation and feedback of all kinds of market information needed by the brand, and also maximize the display of brand image and implement the brand marketing strategy. Therefore, this partnership is undoubtedly the most rational for clothing suppliers.

Expert analysis: Trend of brand upgrading