Spinning And Clothing Industry: Concerned About Good Physical Fitness Enterprises
Europe, America and Japan Is still the core of domestic textile trade, and is expected to be in these 09 years. foreign trade The situation worsened further: the appreciation of RMB in the past 08 years has brought adverse effects to domestic textile and garment exports, and has caused negative growth in garment exports.
Especially in financial crisis Under the attack, global economy Slowdown, the main exporter of textiles and clothing - the European and American economy has continued to decline in the second half of the year, to the domestic textile and clothing industry has a very negative impact. Domestic textile Clothing export Enterprises entered a long "winter", and this winter is expected to last until the end of 09.
The support policy of the state to the textile industry has limited impact on the industry: in order to support the textile industry, the state has issued a series of supporting policies for textile and clothing, but the most direct one is the increase of export tax rebates. In the second half of this year, the country has raised the export rebate rate 2 times, from 11% to 14%.
But because of the global Economic downturn The decline in demand has made domestic textile and garment export enterprises not feel the pressure relief. Demand determines the fate of the textile and garment industry. Under the situation of shrinking international demand, the trend of the closure of small and medium-sized export enterprises will continue.
The domestic demand market can still maintain growth, but the competition is aggravating. Under the four driving forces of domestic economic growth, urbanization, increasing farmers' consumption level and "demographic dividend", the domestic demand market of textile and clothing will grow by nearly 20% every year. However, as many export oriented enterprises fight for the domestic market, it is bound to intensify competition in the domestic consumer market. The result of competition will lead to a price reduction on the market, including personalized clothing demand market, and there will also be a price war. Competition intensifies the profit margins of textile and garment producers.
domestic Textile and clothing Industry investment to a minimum level: 08 years ago, the three quarter of the pace of investment in clothing has slowed down significantly, it is expected that in the current textile and garment industry under the situation of internal and external difficulties, 09 years of investment will be further reduced. With the reduction of the increment of textile and clothing investment, the growth of garment output is also declining. It is estimated that the clothing output may decline in 09 years. The decline in investment and production capacity also shows that the textile and garment industry is in the "severe winter".
The differentiation of textile and clothing (brand channel and function) is the core competitiveness: if textile and garment enterprises want to get excess profits in such a fierce competition environment, the differentiation of products will be their core competitiveness, which is mainly manifested in the brand channel and the functional aspects of products.
The brand must have cultural value, the channel must have the strong product fluidity, the product function must unceasingly for the consumer innovation, the domestic textile clothing enterprise is still at the primary stage in this aspect.
Plate investment should take "light industry, heavy stocks" investment strategy: for the grim situation of the textile and garment industry, the two tier market has been fully reflected, the low price of stocks in the plate, as the government has increased the support of textile and clothing, some stocks in 09 years will not rule out a good performance.
Therefore, in the 09 year's investment in textile sector, we should adopt the investment strategy of "light industry and heavy stocks". According to these, the companies that are worthy of attention and investment are: 13.10,0.35,2.75%, 11.30,0.14,1.25% and Yantai spandex (23.70,0.30,1.28%).
Editor: vivi
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