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Shoe Industry Three Ways To Resist "Cold Winter"

2008/12/19 0:00:00 81

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Economy "

cold wave

"Global chain reaction"

market

It is also showing signs of recession.

Enterprises spend the winter

Is it contraction or expansion?

stay

Shoe line

There are three kinds of market routes:

Expansion, contraction and middle route.

The business owners of the expansion camp believe that whether they are direct battalions or agents, in the process of market operation, keeping is backward. Keeping them is to free up their own market space and let them develop. The attack is that we can temporarily ignore the immediate interests. We should first do the first oriented market, consolidate the market ranking, and then strengthen the deep management, so that we can enjoy the fruits of the market.

Guizhou case: Nowadays, Y brand has expanded through the Guizhou market through the direct pursuit of the first shoe brand in the industry. Guizhou's market position has been set up, and its sales volume has been over 100 million. It has become the preferred brand of leather shoes for Guizhou consumers.

It is said that in Guizhou, wearing Y brand shoes, consumers will have a sense of pride, to do the market to achieve this level, it has been a success.

下面再簡略談談收縮路線的企業狀況：

The executives of the shrinking routes will put forward a low-key proposal that the market will continue to develop steadily, so they will adopt a conservative policy on the market expansion of the terminal. This is mainly manifested in: the company's support strength has changed from the original expansion to today's austerity, and some of the daring agents can not adapt to it at any moment, causing customers to complain more, especially those who want to be strong and big. They think that their competitors recognize and seize the opportunity, which is more than our market support. Especially in today's unfavorable market environment, the small and large brands are engaged in the price promotion war, and the terminal low price volume promotion is disrupted.

market

The rules of the game, some of the contraction of the enterprise management level of things can not go with the market, store spending skyrocketing, many customers can not earn money, even survival is also difficult.

There is no support for the market. The bullets are gone, not waiting for death.

Now, the most important thing is that the brand headquarters should make a quick response. Otherwise, a great set of theories will be all bullshit and nonsense.

Market support is low and the economy is stagnant. Is it not obvious that we do not want the market?

In recent years,

leather shoes

What kind of enterprises have expanded and what kind of enterprises have been shrinking? What kind of enterprises have gone through the middle line?

The industry challenges the brand, or is expanding, but as the industry leader, it is the integration of resources development, to the deep operation of the industrial chain, some of which are returning to the main industry, and heading towards the solid management direction of the terminal. That is to enhance the efficiency of the original single store is the key word, that is, "manage in advance", "management" is the effective management according to local conditions. Other medium-sized enterprises are taking the middle route, showing the imitation and wait-and-see attitude, and the funds are mainly invested in the local area to realize their advantages.

What exactly is the way to look at that business?

When I spoke with one of the senior editors of a magazine, f.h.k thought the shoe industry itself was a full competition in the current situation. Expansion needed strong capital to support, and it needed good marketing strategies.

risk

The biggest is; shrinkage is also difficult to have great prospects, it is difficult to become a leader to break the industry pattern; the middle line is a safe choice, but it is easy for enterprises and employees to be satisfied with the status quo and not making progress.

Conclusion: under the current situation, it is still realistic to return to the main business, "manage in advance", go towards the solid management direction of the terminal, improve the efficiency of the original single store, and then pursue the victory and expand properly in a more mature area.

From a certain point of view, the power of crisis can actually "kill" some of the market's vicious competitors, and the level of market competition will be conducive to the establishment of brands. Of course, the real effort to crack the hot spots of the market is first of all thinking, and in fact, there is no lack of fruit and courage.

Opportunities are always given to intelligent brave men, I believe.