Shoe Enterprises Alliance To Resolve Inventory Pressure
Year end Soon, see again Shoes and clothing The brand is carrying out the "Spring Festival sale" and "unified action". In previous years, most of the sale activities were "self governed", and the enterprises in their own stores or factories. Conduct.
However, reporters recently visited some enterprises and found some Shoes and clothing The brand has adopted a new way of exchanging places and promoting alliance. Ali, tiger, PEAK, flag king, Green and so on. City famous brand shoes and clothing enterprises form " Sale Alliance "In their respective factories, we have opened up promotional areas for" allies ", selling products for the other salesmen, attracting a large number of employees and factories nearby. The masses.
Sale venues are informal.
Quanzhou is a famous shoe and garment production base in the country. Some manufacturers open special stores all the year round. Every year, manufacturers come to the end of the year to sell at the factory gate and the street. "Five There is no shortage of famous brand products such as Li and seven wolves. Its price range is below half off.
The sale of franchised stores at the gate of franchised stores is the most popular way in recent years, which is adopted by most brands. The shoe and clothing brand will hold a special sale at the end of the year, with the help of a lower discount price. The Spring Festival shopping boom, large-scale "dump" products, often receive unexpected results.
The place of sale is not confined to exclusive stores. Li Lang can be regarded as the first enterprise in Quanzhou to hold a special sale in its own factory. At the end of 2006 and 2007, Each department has held a very large scale and very influential sales activities. Each sale will last for about half a month, and consumers from all sides will swarm into it. The team has been in line for several days, and many of the customers who buy it are migrant workers. They also have ordinary staff, students and so on. At the same time, there are many neighboring residents. It is estimated that there are one thousand or two thousand People gather and weekends multiply.
"Li Lang has a special sale. The company is everywhere red and red. It's a bit like celebrating the new year." A staff member of Li Lang said so. Although there are a lot of people every year, there are still many people every year. To buy, "one day can be sold for millions of dollars." Some people estimate this way. The way in which Mr. Li sold special products in his own factory quickly triggered the imitation of the surrounding enterprises.
Resource swap alliance promotion
The reason for enterprises to engage in special sale activities is stock pressure. When we mention stock, we will poke into the pain of many shoe and clothing enterprises. A lot of shoes and clothing enterprises are busy earning a lot of money a year. Some of the profits are deposited in the warehouse. It is undoubtedly a wise way to achieve sales, inventory and quick return of funds through low prices.
There are many ways to relieve stock pressure. People in the industry believe that any shoe and clothing dealer wants to achieve zero inventory is obviously not very realistic, but if we master the rhythm, at the right time. It is a good way to do some proper sales activities, such as group buying, issuing coupons, holiday promotions, etc.
A few days ago, in the basketball court in front of the staff dormitory of green company, the shoes and clothing brands such as Ali and flag king, who formed "special sale allies" with Green, put out their special products, with 70 percent off to The low price of 50 percent off attracts many buyers.
It is understood that these products are basically Stock The goods are cheap, a dozen pairs of sports shoes are sold for only a few dozen yuan, and the lowest price is 19. "Yuan" promotion banner.
An organizer told reporters that these shoes and clothing brand alliances are for sale, so that resources can be exchanged, and there will be a large number of employees in every ally, at least thousands of people. The fee group is very large; secondly, this activity also provides convenience for the working people who do not have time to go out; thirdly, the special products sold here are cheap and excellent, which corresponds to the consumption psychology of migrant workers.
In order not to affect the work of our factory workers, the sale activities of allied enterprises are usually arranged at two rest periods at noon and evening. The relevant people in the industry believe that the sale of shoes and clothing brand resources and alliance sales promotions not only achieve inventory digestion, but also save promotional costs, and facilitate the shopping of the vast number of employees. Employee's spare time is a desirable sales promotion mode.
Editor: vivi
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