Skillfully Use Network To Control Cost, Clothes Net, Famous Brand Discount Shop

Today, China

Another shift made Liao Bin busy.

The difference is that this change is not surprising. Only a careful friend will notice that a new website appears on Liao Bin's business card -- the clothes net.

"The clothing net is different from the Chinese clothing net, specially makes the online name discount retail sale."

Liao Bin believes that after 7 years of development, China's apparel network has not only accumulated funds, but also has the talent and experience of online trade that others do not have.

The market is not just for a moment. Liao has made an account of it. First, there is a huge market space. The two is that China garment network has the strength to open up the market.

Liao Bin thinks that clothing retailing is a huge market, and the number of people who love brand clothes is increasing.

What Liao Bin wants to do is to assemble a wide range of branded apparel online for retail at a discount price.

"E-commerce is a supplement to traditional channels, but the profit space is incredible, because the base of 350 billion yuan is too large."

The "auteris" model, which is popular in the contemporary European and American commercial society, is a successful case under the line. "Outlets", known as the "brand direct sale shopping center", is a shopping center which is specially designed for stores that sell over the season, shelves and yards.

So, where is the chance of the later Liao Bin?

"First, our discount product is not the tail product but the hot season. Second, there are a lot of brand names."

Liao Bin thinks he is different from others.

One of the most direct reasons is that the price is lower than that of the same products under the line. Similar to the clothing net, this mode of online retailing is easy to operate, so far there is no Liao Bin involvement.

Obviously, there are many difficulties.

After years of cultivation, the online retail market has been less concerned about buying experience and buying process. The focus is focused on product quality and price and after-sales service.

"In fact, the low price of online shopping is not due to the low price of the goods, but because of the cost of the channel which accounts for 50% of the cost."

However, the most difficult problem is that even if we can save the high cost of channel, will the brand clothing enterprises promise Liao Bin to sell hot products at below the line shop prices?

Obviously, for brand clothing enterprises that have been selling channels, it is too risky to sacrifice the interests of the channel providers.

Liao Bin proved the superiority of his network price with the actual effect of his clothes net.

"There are more than 3700 customers in China's apparel network, and only about 4800 brands can be seen in shopping malls and stores."

"B2C is not like B2B. I am doing the Chinese clothing network in the face of 15 domestic enterprises. There is no problem. I pull out the contact numbers of the 150 thousand enterprises, and spend 50 phone calls on 30 phones every day for 15 months, then I can sweep them again, and the B2C Market has no way to do that."

The huge promotion cost made many people call B2C a burning industry.

In the face of the fierce competition and rapid replication in the Internet world, Liao Bin only arrived here without any precise data and control methods in each link.

Products from enterprises to clothing network warehouse to consumers, all logistics costs borne by the clothing network.

Among them, 3/10 of the goods are directly sent from the enterprise to the consumers, and the clothing network does after-sale service for customers according to the specifications of the offline stores, and even gives customers 10 times of compensation after they promise to buy fake goods.

Therefore, some people think that instead of developing the B2C market, it is better to use the advantages accumulated over the past few years to cultivate China's clothing network. This is a more robust strategy. After all, clothing can be excavated from raw material production, processing and sales to the whole industry chain.

"The services provided by the B2B industry website are too single. In addition to providing information services for sales and procurement, all other links can generate profits.

"In the next three years, 80% of my energy will be devoted to the management of clothing networks."

For Liao Bin, what we need to do now is to devote energy to continuous exploration.