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Huajian Shoes: Sincerely Do Good Shoes.

2009/1/13 0:00:00 75

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"To one.

Shoemaker

For example, only

Shoes quality

Well, customers are satisfied and their careers can last long.

On one system

Shoe enterprises

Industry is also the same reason.

In the most difficult time, in order to retain staff, Zhang Huarong gave himself an order.

Zhang Huarong, a soldier who had been born and worked as a carpenter, was associated with "shoes" from a accident 25 years ago.

In 1983, Zhang Huarong went to Zhejiang to sell.

shoes

A flat cloth shoe has come into his field of vision -- plastic soles and cloth made upper, which are not easy to water and are comfortable to wear, and are suitable for young people in the countryside.

With a trying attitude, Zhang Huarong bought more than 100 pairs at once.

shoes

。

As Zhang Huarong expected, these shoes were popular in Jiangxi and sold out in less than half a month.

Shoes are sold out, but demand is still there. Zhang Huarong, who loves to think about things, thinks to Zhejiang that he is so far away from the goods that he has to travel to and fro for a long journey and earn little money.

Besides, it is not very complicated to make cloth shoes. Why not try to do it yourself?

It was done, borrowed 3 machines, invited 8 women workers, and Zhang Huarong set up a shoemaking factory.

In order to produce more products, Zhang Huarong registered his first factory as "youth shoe and hat factory".

"The cloth shoes we produce are of good quality and fair prices, not only the brothers of the farmers but also the workers in the factories."

Over the past few years, the youth shoe and hat factory has increased from 8 to more than 100 people, and has accumulated about 1000000 yuan of funds. Zhang Huarong has not only completed the goal of initial business, but also established the core goal of the future enterprise -- to do the shoe with one heart and one mind.

"For a shoemaker, only

Shoes quality

Well, customers are satisfied and their careers can last long.

Similarly, for a shoemaking enterprise, quality is the lifeline of an enterprise.

Zhang Huarong said.

In 1996, with a simple dream of shoemaking, Zhang Huarong led 80 Nanchang people to Dongguan, Guangdong, to create Dongguan Huajian Shoes Co., Ltd.

Zhang Huarong came to Dongguan with enthusiasm. But the development of the local footwear industry still made Zhang Huarong "sweat". In Jiangxi, factories used cloth shoes to use the simplest and most primitive machines.

After the arrival of Dongguan, the product was changed

Leather shoes

The equipment is also replaced by modern machines, but the lack of technology, management and talent makes the quality of the shoes produced too close, and the orders of factories are also decreasing day by day.

Hard to support the end of 1997, the factory has been in debt of about 5000000 yuan, there is no order, factories are always at risk of collapse.

"At that time, there was nothing to do at all. What I feared most was that the workers had gone.

Keep these employees in any case! "

After careful consideration, Zhang Huarong decided to take a dangerous game and give himself an order.

There is a "customer" order, and the order is 5 containers.

After a long wait, the staff finally waited for the good news, and the quiet factory became lively again, and the staff members were all talking about it: "if you get the goods, you can get your wages!"

But no one knows that the raw materials of this order are Zhang Huarong's credit from the upstream suppliers.

What is more to his mind is that where these 5 container shoes are produced and sold?

Fortunately, this delaying tactic has provided an opportunity for Zhang Huarong, such as ice skating, and so on. - the world-famous shoe trader, barnon, wants to buy shoes in Dongguan, but at that time, the shoe market in Dongguan had already formed a price alliance.

Out of itself

Strategy development

In the hope of cultivating a local shoe maker in Dongguan, he chose the Huajian shoe industry, and for the first time gave the shoe factory a 300 thousand pair of shoes.

Seize this opportunity, Zhang Huarong led the staff to work day and night.

20 days later, the first batch of goods was rushed out, and the company sent people to inspect the goods, but many unqualified products were detected.

"Quality is the lifeline of an enterprise."

Zhang Huarong was so anxious that he had people stacked the unqualified products in the open space before the factory, and summoned all the management staff to burn all the shoes that were not in good quality in front of the customers.

10 years later, Huajian people did not forget this scene.

Now, remember the Huajian people, who are "simple to do well in shoes", have won many international famous brands with exquisite technology, excellent quality and first-class service.

At present, Huajian has developed into 46 largest production lines, 16 million pairs of shoes and an annual export of 220 million US dollars.

Editor: vivi