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Spring Sports Shoes Go To A New Era Of Independent Design

2009/1/19 0:00:00 129

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Design is the second lifeline of enterprise products.

Brand shoes enterprises

Designers gathered in a popular fashion style, revealing a signal.

What is spring and summer this year?

Gym shoes

Best selling?

What is the fashion of sports shoes?

This may be a topic of concern to many people.

Recently, 64 designers from the shoe manufacturers of del Hui and Hongxing Erke gathered in Huaguang college to compete this year.

Spring and summer sports shoes

The fashion.

未來流行簡潔大方

The three carriages of the brand are "product, image and market". The analysis of national skills appraisal footwear and clothing evaluation Lin Qi analysis shows that design is the second lifeline of enterprise products. If the design is not good, it will affect the various production links of the product. The products designed "only consumers are willing to buy, the products developed will be truly successful."

Lin Qi introduces, our city

Gym shoes

Most of the designers are 22 years old, -30 years old, creative thinking is relatively new, so in the design of the sports shoes competition, some of them use the bottom of the whole package, air cushion and high foam material under the premise of highlighting the movement function. They are more comfortable and light, and the color line decoration of the upper is more beautiful.

Gym shoes

Design is part of product design, and the style of brand sports shoes often plays an exemplary role in the industry.

Huang Zhenfeng, the designer of the sports shoes designer, is the first prize winner of the sports shoes design competition.

He told reporters that his works were inspired by his previous products and re interpreted for a more modern and more concise design. "Simplicity and generosity will be the fashion requirements for future sports shoes."

逐步走出模仿階段

footwear industry

It is one of the most important traditional industries in our city, and 80% of the enterprises are mainly made of sports shoes. Liu Yihua, deputy director general of the Municipal Science and Technology Bureau, said: at present, the structure of the sports shoes products in our city is rather complicated. There are both ordinary sports shoes to meet domestic consumption, as well as the processing bases of world-famous brands, as well as some foreign general brand processing plants.

"The development of many enterprises starts with imitation."

According to the analysis of the industry, in the aspect of design innovation, many sports shoes enterprises often lack the ability of independent innovation and intellectual property rights in the development stage, and the restrictions of technology and materials make the shoe enterprises have been imitating the foreign brands.

Some famous brands in our city have gone through such a stage.

Like Jordan's 14 generation of basketball shoes, Nike ShoxBomber

Basketball shoes

The key technologies have all become objects of imitation.

設計人才還是緊缺

Blind imitation of the income is not large, it may also give real competitors an opportunity, deputy director Liu Yihua said, at present, our city sports shoes design talent shortage, shoe style still "imitation", "no self research products, can only earn the cost of product processing, product added value is low."

When he was lecturing in Quanzhou, Lang Xianping gave a good prescription to Quanzhou's private enterprises to break through their difficulties. It said, "the more manufacturing China is, the richer the US is." because a product with a price of 100 dollars, Quanzhou's manufacturing enterprises can only get 10 dollars in processing fees.

He believes that in the efforts of Quanzhou's manufacturing industry to tackle the global recession, we should optimize the product mix and strive for more profit margins.

National skill appraisal

Shoes and clothing

Assessment Qi Lin Qi also said: "at present, the export situation is grim. Some export oriented footwear enterprises in our city will turn to expand the domestic market and meet the needs of the current enterprise's product structure adjustment. The designers of sports shoes play a key role in the sustainable development of the industry.

"Only by innovating the style and accurately predicting the future trend, can we win the market opportunity in the fierce competition."

He believes that the product structure of Quanzhou shoe and clothing industry should be adjusted to product structure, and its product design must rest on the consumption psychology. Only by establishing accurate and comprehensive grasp of consumer psychological information can we win more durable competitiveness.