Behind The Characteristics Of Footwear "Volume Reduction"
Statistics show that in 2008, Dongguan Export shoes 540 million pairs, compared with the same period in 2007, decreased by 8.7%; the value was 2 billion 610 million US dollars, an increase of 16.6%; the export average price was 4.7 US dollars / double, an increase of 9.3% over the same period last year, showing the characteristics of "volume reduction".
People often say that difficulties make heroes. For individuals, this is also true for businesses. The strength and strength that are placed on the ground are enough to enable the enterprise to break through and win the way. Therefore, many great works of earthshaking are not created but forced. Dongguan footwear industry has taken active measures to improve product quality and added value in the global market with a pressing cold market and a general reduction in orders for export enterprises. Therefore, the average export price of footwear exports increased substantially last year.
international financial crisis The spread, swallowed up a large number of orders from export enterprises, reduced the prices of export products, followed by some business failures, employee unemployment and industrial stagnation. Under such a severe situation, export enterprises must change the mode of foreign trade growth and solve the problem of "low price" in the export of enterprises in order to survive. This forced choice requires enterprises to work hard to improve their ability to innovate, adjust at the right time, and make a profound change from passive to active. This change caused by external factors brings not only the timely promotion of product structure adjustment for export enterprises, but also the impulse of export enterprises to unswervingly improve their internal strength, and then turn into a good thing for export enterprises to accelerate technological innovation and industrial pformation.
In enterprises experiencing cold currents of survival and development, there are different degrees of pessimism. The most typical is a kind of "hibernation theory", that is, temporarily lay down and rest, and put the "treasure" in the future. However, behind every economic crisis, there are tremendous opportunities for development.
10 years ago, Southeast Asia financial crisis After the outbreak, South of Jiangsu enterprises seize opportunities, implement structural adjustment, undertake industrial pfer, and have made great progress. Under the current economic situation, for enterprises, it is a good time to practice hard work. Enterprises must seize the opportunity to win more space for survival and development and accumulate strength for the next round of development.
The method of "forced" appears to be temporary. But in essence, this "no way out" and "no retreat way out" will enable exporters to set up the spiritual power to overcome difficulties, challenge themselves and strive for success in the crisis, and stimulate the explosive force to rush to the international market and occupy a foothold. We look forward to this International financial crisis It will enable export enterprises to find new starting lines again.
Editor: vivi
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