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Anhui Clothing Market Driven Cluster Mode Has Achieved Initial Success.

2009/2/5 0:00:00 34

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In 2008, faced with the grim situation of China's textile and garment industry, although the textile and garment industry in Anhui was not burdened with pressure, but under the general trend of industrial pfer, it has already made full preparations, constantly improved the industrial chain, established a garment industrial park, introduced powerful enterprises, and achieved initial success in the market driven cluster mode, and constantly promoted the rapid development of the domestic apparel market.

　　市場——產業積聚不斷深化

Anhui apparel First Street, as a force for the development of domestic trade in Anhui's clothing industry and a new market group with huge development potential, has increased its business volume by 30% annually in 2008, and its influence on the surrounding areas is also growing.

According to statistics, in 2008, the market volume of Anhui apparel first street market was obviously higher than that of the same period last year. Meanwhile, various markets actively expanded the radiation effects on the upper and lower reaches of the province, and the results were remarkable.

In the whole year of 2008, the total market area of Anhui apparel first street market for textile and clothing was 294 thousand and 400 square meters, an increase of 17.85% over the previous year, and 8365 commercial berths, a 990 increase over the previous year.

According to statistics, there are still 4.45% of the vacant, but the vacant rate has dropped by 6.82 percentage points over the previous year.

The current construction project is 195 thousand square meters and will be operational by the end of 2009.

At that time, 1000 brands will be added to accessories, footwear and clothing.

It is estimated that by the end of 2009, the total volume of the first street market will increase by about 120 thousand square meters.

In 2008, the number of home textiles and clothing brands in Anhui apparel first street was 6302, which was basically the same as last year.

Among them, there are 4539 clothing brands, 1031 footwear brands, and 732 home textiles, luggage and accessories.

The overall trend of brand development is the increase in the number of footwear brands, while clothing brands have declined slightly over the past year, but the quality has improved.

The current number of core brands has increased by more than 50% over the previous year to 120. This part of the brand has great effect on improving the market's influence.

In particular, the seven wolves, the US group, the tiger, the fort and other brands have entered the market to open an image store or a hypermarket, greatly improving the brand quality and influence of the market.

Up to now, 8 markets of Anhui apparel first street have directly solved 31 thousand jobs in textile and clothing.

The prosperity of the market has played a great role in stabilizing the society and promoting the development of the regional economy.

According to statistics, the current market of the first street of Anhui clothing has covered 17 municipal markets and more than 60 county-level markets in Anhui Province, accounting for 70% of the total market in the province. Some brands have had a certain impact on the South of Jiangsu region and the eastern part of Henan.

However, the market radiation to the south of the Yangtze River is not enough and needs to be strengthened.

Ye Liang, executive vice president and Secretary General of Anhui clothing trade association, said that according to the current development speed, the annual volume of Anhui clothing first street market will exceed 10 billion yuan by 2010, showing the trend of development of foreign trade and domestic market going hand in hand.

Industrial Clusters -- the charm of docking

In 2008, the second costumes culture festival of Anhui costumes First Street concentrated on the development and achievements of Anhui's clothing industry, industry, market, enterprise, independent brand, processing strength, dress culture and so on.

For the first time, the cultural festival has carried out efficient resource integration for Anhui's garment related industries for the first time. It has mobilized 3 garment industrial clusters, 16 upstream and downstream professional markets, more than 300 garment brands, 6 talent colleges, 5 industry media, 1 e-commerce platforms and other resources, and concluded 15 strategic cooperation agreements.

Among them, the white horse clothing city and the Zhengzhou trousers industry, the green square and the Pu courtyard sweater docking, introduces more than 30 famous brands for the market.

The strategic cooperation between Anhui costumes first street and Anhui clothing first town indicates that the linkage development mode of China's garment professional market and industrial cluster has first started in Anhui.

The connection between the first garment town of Anhui and the Sijiqing women's wear market opens a green channel for local brands to directly enter the provincial market.

The first street of Anhui costumes is docking with e-commerce platform, and for the first time, Anhui's traditional physical market is introduced into virtual network space.

Anhui's apparel first street and downstream market docking successfully established the province's marketing network system.

The Anhui apparel industry resource docking conference, as the largest project docking conference in the past years, is no longer confined to the docking between market and brand, brand and industry. It will extend the scope to the representatives of industry organizations, industry media, professional markets and industrial clusters in the aspects of resources, technology, information and talents, and basically covers all fields of the garment industry.

"This fully shows that Anhui's clothing industry no longer stays in the market share, but begins to focus on the improvement of comprehensive strength and soft environment."

Ye Liang said.

　　自主品牌——再度突圍

It is understood that although Anhui's textile and clothing category is only known as "Hongrun" down feather brand in the "China famous trademark" list, however, the brand names of "more than 10 famous brands", such as "handsome", "Yi Li Teng", "Oriental Wan Feng", "Wan Yu" and "Yi Si de", are rising.

At the same time, nearly 2000 garment production enterprises in Anhui, more than 90% are engaged in the OEM production of foreign trade processing. They are greatly influenced by the international situation and the macro-control policies of the state. Nearly 40% of enterprises are facing pformation and gradually moving towards the domestic market.

This creates opportunities for enterprises with independent brand awareness.

In this regard, the Anhui clothing chamber of Commerce and Anhui clothing First Street Working Committee guided by the situation, put forward a new idea of professional market cluster and industrial cluster docking, to prepare for independent licensing.

Among them, the most notable aim is to push the achievement of "the first town of Anhui clothing", the Sun Village town of Fanchang County and the first dress street of Anhui, Hefei Road station.

The industry agreed that the move marks Anhui's local clothing enterprises began to enter the "brain adult".

It is understood that there are many professional markets in Anhui showing strong interest and cooperation intentions for Sun Village's local clothing products. Anhui's first professional women's wear market, Anhui Sijiqing women's wear market, set up the Sun Village brand hall in the market as the window to display the image of Anhui's first dress town.

This is of far-reaching significance for promoting the construction of clothing brand in Anhui.

Editor: vivi