Chengdu Women'S Shoes Unified Logo Attack The National Market

The capital will be "China" in the future development.

The "capital capital chain store" is a unified symbol and has been registered successfully.

We will join the famous brand shoe companies in Chengdu to form an overall offensive breakthrough.

The domestic footwear industry is in urgent need, and the export of footwear enterprises in the coastal areas has been reduced.

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Similarly, as the "women's shoes city of China", the shoe enterprises in Chengdu generally shrank by more than 6 orders, and production declined by 30% to 70%. A large number of factories suffered losses, and some shoe manufacturers stopped production due to the break of the capital chain.

The shoe industry in Chengdu seems to be undergoing a life and death change.

Such a severe living environment, how to create domestic platforms, expand domestic sales channels, become Chengdu shoe enterprises against the trend, looking for new profit growth priority.

Chengdu footwear industry, which has a history of shoe industry for 20 years, is well known both at home and abroad.

But for a long time, most shoe companies in Chengdu have been exporting heavy goods and OEM brands, creating the market situation of "shoes and nameless shoes" of Chengdu footwear industry. Chengdu women's shoes are often rejected by Sichuan's local shopping malls, forming a scene of "fragrant flowers outside the walls".

The market share in Sichuan is only about 9%.

How can we change this situation?

Peng Jun, director of the industrial operation center of the women's shoes capital of China, said that in the face of the "intestinal obstruction" in the export market, the footwear industry in Chengdu is now strives to expand domestic sales channels under the premise that quality is strong enough to protect the export market.

Reporters in Chengdu, a large number of shopping malls to investigate and understand that 60% of the women's shoes sold in shopping malls are Guangzhou brands, while Wenzhou brands and foreign brands also occupy a large proportion.

"It is not enough to have a famous chain store, and it is necessary to unify the logo of the whole chain of women's shoes. Otherwise, it will be as empty as" the Chinese women's shoes city "as before. It is actually a straggler without any impact on the domestic market.

Peng Jun said.

He said that the Chinese women's shoes will be unified in the future development of the "Chinese women's shoes famous chain store", and has successfully registered it.

We will join the famous brand shoe companies in Chengdu to form an overall offensive breakthrough.

The reporter understands, at present, Chengdu women's shoes are more famous than other brands, such as AI min, Kai Mei do, Wu Jun, long Ying, Fu Lu and so on. If we implement the unified logo, only enter the famous brand shoes, how will the other small shoe enterprises develop?

Peng Jun said: "small shoe enterprises can also enter the chain exhibition after technical and quality improvements."

He said, "the famous chain store of Chinese women's shoes" is a platform for the shoe enterprises of Wuhou international shoes city. For this reason, the brand will adopt the "end elimination system" to promote enterprises to seek the upgrading of technology, quality and style.

　　在四川首開10家年內推向全國

Everything is ready except for the east wind.

Reporters in the Chinese women's shoes city industrial operations center interview, staff members are stepping up efforts to identify the Chinese women's shoes chain stores nationwide promotion plan.

"In April of this year, we are going to open two" China Women's shoes capital chain store "in Chengdu. We will open 3 to 5 famous chain stores in Chengdu in the year, and the whole Sichuan area will reach about 10 famous chain stores.

China Women's shoes industry operation center operation planning Wei Haigang told reporters.

Peng Jun, director of the industrial operation center of the women's shoes capital of China, said that with the gradual maturation of the chain store operation, it is expected to open shops in more representative cities throughout the country. Besides Chengdu, Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Xi'an and Wuhan will be used as pilot cities.

It is understood that according to the plan, each famous chain store has an area of 500 to 800 square meters, and there will be 10 to 15 enterprises.

Li Kaihua, President of the provincial Leather Industry Association, is confident of the plan.

"The implementation of the project will not only promote the construction of the trade platform of China's women's shoes capital, but also play a crucial role in breaking through the crisis in Chengdu shoe enterprises, opening up the domestic market and helping enterprises successfully tide over the difficulties."

He said.

Editor: vivi