Women'S Shoes Capital Chengdu Government Measures To Save Shoe Enterprises

The typical example is that it is a microcosm of China's OEM manufacturing industry.

It has the influence of the industry, but it does not have a well-known and internationally known brand.

When forced to export to domestic market, domestic brands and channels are poor.

"Ah!"

Zhao Guoliang, a doctoral tutor of industrial economics at Southwestern University of Finance and Economics, has won the applause of many shoe makers.

Coming back from abroad, when we want to take the domestic road, we are suffering from many problems such as capital chain, brand cultivation, terminal construction and so on. Many enterprises have to "fight alone".

Chengdu Municipal Economic and Trade Commission deputy director thunder surprised.

The government will introduce a number of financial subsidies and other rescue plans.

It seems that people in Europe and the United States do not wear Chinese shoes overnight.

Guangdong footwear industry exported 1 billion 630 million pairs of footwear products in the first half of 2008, down 15.8% from the same period last year, and 90% of Fujian's Jinjiang shoe companies had difficulty financing.

From the small workshop group in 1997 to the "one capital two garden" in Chengdu, Wuhou District's "women's shoes capital" footwear industrial park and two production parks in Chongzhou and Jintang, the production of women's shoes produced by more than 1700 shoe manufacturers ranks third in the country.

But mostly for some well-known brands at home and abroad to do OEM production.

This makes the footwear industry in Chengdu stagnant and unable to move quickly to the domestic consumer market, like the strong brands such as Kangnai, red dragonfly and BELLE in Wenzhou and Guangzhou footwear industry.

The Chengdu shoe industry vice president Zhou Yue Cheng believes that Chengdu footwear industry can only earn 10% of its profits in the production chain of the industrial chain, but it is totally missing in the 80% profit link, such as product design, raw material procurement, warehousing and pportation, order processing, wholesale operation and terminal retail, which is at the lowest end of the industrial chain for a long time, which leads to the larger scale of development and greater pressure.

"Because there are no orders, no land certificates and high-quality assets, mortgage loans can not be made in banks, and some banks even regard the footwear industry as a high-risk industry, and financing channels are almost blocked."

Representatives of many enterprises complain.

Zhou Lecheng said this is an unavoidable life and death robbery.

To achieve the magnificent turn seems to have become an extravagant hope.

Beautiful shoe industry orders in the first quarter of 2009 were only a few thousand pairs, compared with the tens of thousands of orders in 2008, a sharp decrease of 90%.

To this end, the company will produce 40 million yuan to "retreat" in 2009: to expand the domestic market.

Huang Fuhao, general manager of shoes capital, said that the next step will be the introduction of social capital, imitating the mode of ITAT international clothing store, and building 200 square meters of small and medium-sized stores in each line city, as a centralized counter for Chengdu shoes, and innovating equity.

As a manager of "women's shoes city", Huang Fuhao said that the enterprises of shoes capital have recognized the importance of brand building and domestic marketing channels, but this is obviously a survival dilemma that can not be out in the short term and by several companies alone.

Zhao Guoliang said provinces and cities are tightening up corresponding policies in the footwear industry to push the industry out.

Shadow.

The director of thunder surprised said that under the premise of enterprises having market, orders and benefits, there is lack of circulating capital. Under the mode of order + Project + Guarantee Corporation, financing can be realized for enterprises as soon as possible.