Psychological Marketing Strategy Behind Shoe Store Giving Shoes

Two pairs of shoes were sent. Unexpectedly, the shoes that had been put on for more than two months, the sole broke a 2 cm deep hole and broke into two parts.

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At that time, the store was promoting sales, and Ms. Wang was given a pair.

And a pair of casual shoes.

Last month, Miss Wang accidentally discovered that the soles of casual shoes did not know when to split a big mouth. With the help of one hand, the shoes would break into two parts.

"My daughter is a teacher. I hardly ever take part in strenuous exercise, so the shoes wear so quickly."

Ms. Wang took the shoes back to the store, but the clerk said that the shoes could not be replaced. If there was no warranty, they would pay 20 yuan for repairing shoes if they wanted to repair them.

It's so bad that it doesn't guarantee that water will leak after it is repaired.

I insisted that they should return, but they were rejected by the manager.

Ms. Wang said.

Ms. Wang said that when shopping, the clerk did not tell the shoe that there was only one month's return period, and did not tell whether the warranty was guaranteed or not.

If purchased or awarded

In case of quality problems (not caused by consumers), consumers can ask for replacement at any time.