Where Is The International Sewing Machine Demand Market In The Past 09 Years?
Where is the opportunity? This is the problem of the domestic sewing machine executives in 2008. In this international crisis triggered by the subprime mortgage crisis in the United States financial crisis China's international textile and garment production suffered heavy setbacks, and the demand for international sewing machine market was also reduced. Sewing machinery enterprises found that the number of international orders that followed was suddenly reduced, and the export of China's sewing machine industry declined for the first time in 8 years. Where is the international sewing machine demand market in 2009?
Through the author of this article to Russia Sewing machine Market The introduction of the situation may be found by domestic sewing machine enterprises. financial crisis The "turning point" in China.
Russia, a large European country with an area of 17 million 75 thousand and 400 square kilometers, has more than 130 ethnic groups with a population of nearly 150 million. Experienced in 1998 financial crisis After that, Russia's economic situation has improved and residents' incomes have been rising. Textile and clothing The demand for products is growing rapidly, and the demand for sewing machine market is also increasing.
In the first three quarters of 2008, China's export of sewing machinery products to Russia still reached US $24 million 300 thousand, which was 40.64% higher than that in the same period in 2007, and the export prospect is worth looking forward to.
服裝消費成熱點
In recent years, Russia has become one of the fastest growing consumer goods markets in the world, and its clothing consumption is about $36 billion per year. According to the Russian RBC market survey network October 21, 2008 report: in the past 5 years, Russia's economic development is in good shape. In 2007, Russia's gross domestic product increased by 8.1%. financial crisis One of the fastest growing years after the end. Russia's economy has ended its recovery stage, and is gradually moving towards a period of investment growth.
According to statistics, Russia is currently one of the fastest growing countries in Europe. From the perspective of per capita purchasing power, Russia's per capita purchasing power increased by 65% between 2001 and 2006. By 2006, Russia's national purchasing power exceeded Holland, ranking sixth in Europe. Today, Russia has a disposable income of 286 billion euros, and the monthly average income of residents exceeds 500 dollars. People show unprecedented enthusiasm for clothing and other commodities, showing a huge market purchasing power.
According to the statistics released by Symbol-Marketing, the rapid growth of household consumption in the past 5 years (12.5% per year) is a major factor contributing to the rapid development of Russian economy. In the structure of household expenditure in Russia, non food commodities accounted for the first place (38%), of which clothing accounted for the largest part (10.5%).
By analyzing the change of this indicator, we find that the consumption expenditure of Russian families to buy clothing products is increasing, while their internal structure has hardly changed, and women's clothing products are still the largest part (accounting for more than 44% of the total). The consumption of men's clothing goods is less than 24%, and the consumption of children's clothing products is less than 32%. The women's wear market is still the largest and most attractive market in Russia.
On the other hand, we can see the red degree of clothing consumption from the major exhibitions and markets in Russia. Many famous exhibitions in Western Europe have been moved to Russia, including the Russian fashion show (CPM) sponsored by the German international fashion exhibition company, the German Munich Exhibition Company Ispo sportswear trade fair, the Russian clothing and accessories exhibition held by the German Frankfurt exhibition company, and the Russian home textile exhibition and the first visual Moscow exhibition.
Russia's clothing market is more comprehensive. In the big cities of Russia, there are many wealthy international luxury brand agents that are often patronized, and middle class consumers usually buy fashion in modern shopping centers or fashion shops.
The Russian middle and lower class, which is more sensitive to price, usually shop in high department stores or fast growing fashion chains. Those who can not catch up with fashion choose more traditional road markets to buy cheap clothes.
Experts expect Russia in 2009
Clothing market
It will continue to grow, and its annual gross sales will reach 1 trillion and 241 billion roubles.
縫機需求節節高
Russia has a huge consumer market for light industry and textile products, and its purchasing power is equivalent to the sum of several Eastern European countries.
However, because of the "traditional" economic development that has been attached importance to the development of heavy industry and ignored the development of light industry in the former Soviet Union, the development of Russian light industry has been lagging behind for a long time, accounting for only 1.6% of the gross domestic product of the country.
After the collapse of the Soviet Union, the Russian textile and garment industry declined sharply, but began to pick up slightly after the financial crisis in 1998. However, its development level is still not high, and its annual output value is about 10 billion US dollars, which can only meet the domestic market demand of 15%-20%.
In recent years, the Russian economy has improved, the income of residents has been increasing, and the demand for textile and clothing products is growing rapidly. These have strongly promoted the development of the domestic garment industry in Russia, and have also attracted the attention of the world's largest manufacturers.
In recent years, Russian clothing enterprises are also facing the problems of rising raw material prices and upgrading of production equipment. However, due to its advanced fashion and production technology, domestic clothing still occupies a large proportion in the market of middle and lower income consumers despite the impact of imported goods.
The Russian government attaches great importance to the development of the garment industry that can solve a large number of labor force. The development of the garment industry will be a goal for Russia to revitalize the national industry.
The Russian government has increased investment in the textile industry to encourage employment and exports to meet the huge domestic market demand.
At present, Russia also has dozens of tax concessions, but they can only give certain concessions within the jurisdiction of the main body of Russian Federation. Russia has implemented tax adjustment measures and non tax adjustment measures for the import and export trade of textile and clothing products.
This series of measures has made the competitiveness of Russia's garment industry rapidly improve, and its domestic garment enterprises have also made considerable progress.
Compared with the fast developing garment industry, the Russian sewing machinery industry will be much inferior.
Compared with China's sewing machine industry, the Russian sewing machine industry is late and develops slowly. The country's industrial sewing machines rely mainly on imports. Compared with our country's cheap sewing machinery products, Russian sewing machine products hardly have any competitive advantage, which makes Russian sewing machine market demand further develop with the development of its garment industry.
Editor: vivi
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