Quanzhou Shoes And Clothing Enterprises Intervened In The Expo'S Cyber Warfare
According to authoritative department statistics, 2010 World Expo, Shanghai There will be a direct investment of 25 billion yuan, resulting in the economic value of more than 100 billion yuan.
特許產(chǎn)品生產(chǎn)商
Smart Quanzhou businessmen will obviously not let this huge business opportunity slip away. The World Expo In the construction, the figure of Nanan stone merchants has long been active. Reporters learned that The World Expo Some of the stadiums have been built in Nanan.
As an important carrier of Chinese culture, Clothing industry Try to use World Expo, Shanghai It shows the elements of Chinese urban fashion culture and Chinese traditional culture. Quanzhou clothing enterprises are also looking at World Expo, Shanghai, to share " Expo cake " A few days ago, Shanghai World Expo openly recruited the manufacturers of licensed products, and invited Quanzhou brands such as Qipai and gage to participate.
Gage (China) weaving and dyeing Clothes & Accessories Wang Yanzhu, chairman of the limited company, said in an interview with reporters last week: "(we) just signed a relevant agreement with World Expo, Shanghai on the supply of licensed commodities, waiting for the recent announcement." He said that the company will supply millions of knitted garments for the production in batches of World Expo, Shanghai in 2010, and the World Expo national franchise network will also start this year.
It is reported that before Jiangsu, Zhejiang, Guangdong, Shandong and other areas of many clothing The enterprise has long been keeping an eye on it. The World Expo Business opportunities, international clothing giants from Italy also eyed, but finally, T-shirt shirts and other knitted apparel licensed goods suppliers still spend in Quanzhou. "This time we can win, thanks to the clustering power of Fujian's textile and clothing sector." Wang Yanzhu believes that, after years of efforts, Quanzhou garment industry has become one of the three major plates of China's garment industry, forming a textile and garment industry gathering area characterized by leisure, fashion, brand and personality. The brand cluster strength of Quanzhou has also attracted worldwide attention.
60億元市場規(guī)模
The industry believes that World Expo may be less than the 20 billion yuan sales of the Beijing Olympic franchise. However, the licensed commodities in World Expo, Shanghai are not officially led, and the sponsors are fully responsible for the design, production and sale, and encourage small and medium enterprises and individuals to participate in the design and production of licensed commodities. However, the threshold of its suppliers is not low, which may be nearly 10 million yuan.
It is understood that World Expo, Shanghai It will be held from May 1st to October 31st next year, with a duration of 184 days. It is estimated that the number of visitors will be 70 million, which will be the peak sale period for licensed commodities in World Expo. Experts and scholars have predicted that the total expenditure of tourists in World Expo will exceed 20 billion yuan, for example, the consumption of licensed products accounts for 30% of the total consumption of tourists, and the scale of the market will reach 6 billion yuan.
Enterprise believes that in the current global financial crisis In the case of foreign markets being blocked and export blocked, World Expo needs to expand domestic demand to meet the start-up rate this year. At the same time, it will reintegrate product mix and enhance the comprehensive market development power, and will take the opportunity to pform the industry and trade enterprises into a trade and industrial enterprise.
世博周期
Hong Lianjin, vice president of RBA's Limited by Share Ltd, believes that such projects as Olympic Games and World Expo are scarce resources and should be operated in a long-term way. He said: "enterprises need to follow up strategies, and we may not see obvious gains in the short term, but we should see the brand effect derived from them."
Experts believe that last year, Quanzhou enterprises used Olympic marketing, designated producers of Olympic merchandise, and Olympic fashion design to dig gold "Olympic economy". After experiencing the "Olympic opportunity", they began to march into the "Expo cycle". The expert said: "in the current financial crisis, the significance of World Expo is particularly important, because it will pull the future economic development."
Domestic garment industry Joining the competition for business opportunities in World Expo in 2010 will not only enhance the national brand, but also promote exchanges with the international counterparts and bring new opportunities for the development of China's garment industry.
Dagono, a researcher at China Brand Research Institute, thinks that Clothing uniform The decoration industry will be more responsible for the role of World Expo's "cultural exchange envoys". Many traditional Chinese elements, such as dragon totem, martial arts, facial makeup, historical sites, historical allusions, etc., can be embodied in clothing. Only by finding an industrial support for traditional culture can Chinese culture be better promoted to the world through the Expo.
Garment enterprises World Expo, Shanghai And the future market is also full of confidence. Despite the impact of the financial crisis, the domestic garment enterprises have started new moves in the development of capital, channels and brand operation.
It is reported that in the second quarter of 2009, the order of Anta will grow by over 30% over the same period, and the order quantity of clothing products will increase by 23.5% over the same period last year. The seven wolves will spend huge sums of money to build "living hall" throughout the country, and launch a high-profile women's clothing and children's clothing. Metersbonwe will set up 85% of the funds raised by the listed companies for sale, and 15% will invest in the construction of B2C network channels.
Editor: vivi
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