The Tenth China Textile And Apparel Trade Exhibition Opened In New York In June
Affected by the subprime crisis, consumption in the US market has declined, and the world's consumer confidence has been reduced. Foreign trade export enterprises have turned their attention to the domestic market, and have been playing a series of policies to expand domestic demand by the state. People in the industry believe that while actively expanding domestic market share, enterprises should not abandon the international market and continue to "walk on two legs" because our industry's competitive edge has not changed.
對美出口空間仍很大
The Tenth China Textile and clothing trade exhibition (New York exhibition) will be held in New York, June 16th. Recently, Xu Yingxin, vice president of the China Textile promotion industry association, said in an interview with reporters that China's textile and clothing products still occupy the large market of American textile and clothing, and the United States is one of the largest markets for China's textile and clothing exports.
According to Chinese customs statistics, from 1 to November 2008, China's exports to the United States still showed a slight increase in textile and apparel exports, and the export volume of textiles and clothing reached US $23 billion 500 million, an increase of 2.14% over the same period last year, of which 6 billion 270 million US dollars in textile exports, an increase of 12.12% over the same period last year, and clothing exports amounted to 17 billion 200 million US dollars, down 1.07% over the same period last year. Xu Yingxin believes that from 1 to November 2008, China's exports of textiles and clothing to the United States are still growing. Only because of the habit of high growth in the past, the decline in demand caused by the financial crisis and the slowdown in export growth, the psychological gap of some export enterprises has increased.
In November 2008, China's export apparel accounted for 54% of the American clothing import market, accounting for the first time more than 50%, and the export unit price generally increased. This shows that although China's textile and garment industry has led to rising prices due to rising costs, the US consumer's dependence on Chinese products is still high. More importantly, after many years of development, China's textile and garment industry has made great progress through continuous industrial upgrading and adjustment, technical level and product quality, and has a complete and perfect industrial chain.
Although Chinese enterprises encounter lower prices in the US, such as India and Vietnam, China has unparalleled industrial advantages than these countries. Many cases show that the price of India products is cheaper than that of China, but it can not compare with China in terms of product quality and trade reliability. Vietnam's products are also cheaper than China, but Vietnam's infrastructure and industrial matching can not be compared with China. The share of the two countries in the US market has increased rapidly in recent years, but there is still a big gap with China. In a word, the competitive advantage of China's textile industry has not changed.
According to Xu Yingxin analysis, China's economy will still maintain a 8% growth rate in 2009. In the eyes of the outside world, China is still in the period of rapid economic development. The US GDP is US $14 trillion, the largest economy in the world. Its economic level and population size determine that even if the economy is stagnant, the basic consumption needed for daily life like textile and clothing is still necessary. Moreover, the pattern of highly dependent import and export of textile and apparel products in the United States will not change. The US market is still the most important market in China now and in the future.
It is important to maintain the position of the largest textile and garment supplier in the United States.
Richard Gould, vice president of the New York professional exhibition company, hopes that more Chinese companies will attend the exhibition. Only in this way can we bring confidence to the struggling American textile and clothing dealers and let them see the long-term support and commitment of the Chinese textile and garment industry to the US market, proving that China still attaches great importance to maintaining the status of the largest textile and garment supplier in the United States.
Richard told Chinese partners by telephone that the impact of the US financial crisis has spread to everyone, from wholesalers to retailers to ordinary consumers. In the economic crisis, the current situation of textile and apparel retailers in the United States is that most importers and manufacturers lack liquidity and are forced to contract their businesses.
At the same time, the requirements imposed by retailers on wholesalers and importers applying for account opening are more stringent. He said that with the spread of panic awareness in the United States, many textile and garment buyers went bankrupt and left a lot of debts. The buyers who were not bankrupt were also very alarmed and began to find various excuses to cancel the order. For many suppliers, this brutal competition is like the cholera virus invading the famine crowd: the weakest fall.
According to the American Association of international shopping centers, the number of retail outlets closed by the United States will reach 6000 in 2008, a 25% increase over the previous year. The number of retailers involved in the recession has increased significantly.
According to incomplete statistics, since 2008, many large clothing and home retailers have filed for bankruptcy protection, including the large chain department store Mervyns, the American apparel retailer Goody "s Family Clothing", the western apparel and apparel retailer BTWW, the American leisure wear retailer Steve & Barry s, the American home import chain store Bombay, the American household products retailer Linens "s", the American footwear chain store, and so on.
At the same time, those companies that have not yet fallen into bankruptcy have also been shrinking their fronts and closing a lot of bad shops. American retailers are also important changes in the textile and apparel trade chain between China and the United States in a short period of time, which should be closely watched by Chinese enterprises. At present, the 3 hot topics that European and American clothing industry are most concerned about is whether it is possible to stop the further shrinkage and cost reduction of the Western clothing market, and whether it will bring about a decline in quality, and what will be the impact of protectionism in the US and the EU.
Richard believes that China is still the largest country importing textile and clothing products to the United States, and the US's dependence on Chinese products is still high. But many of China's products are no longer the most advantageous. Under the influence of the financial crisis, global buyers, including the United States, are seeking the lowest price suppliers. This trend needs the attention of Chinese enterprises.
Richard hopes to tell Chinese entrepreneurs through reporters that although the American market is deserted and consumers are becoming more conservative, life is still going on. The consumption of textiles and clothing is different from the large consumption of houses and automobiles, and is different from that of luxury goods. The cultural concepts and lifestyles contained in their consumption habits are not destroyed by a financial tsunami, so they still show strong rigidity characteristics.
適時調整 堅持“兩條腿走路”
However, the lack of global consumer confidence caused by the US financial crisis can not be ignored for China's expansion of the international market. The advantages of our textile and clothing have not existed in price, and the way of winning the world by relying on the big road goods is no longer realistic. The reality is that in the grim situation of 2008, the export performance of enterprises with independent innovation products and small batch and differentiated products is still growing. This will also be the direction for Chinese enterprises to change the mode of trade growth in the future.
Xu Yingxin told reporters that in the past several New York exhibitions, the enterprises exhibiting large staple goods were not effective, and enterprises with innovative products and differentiated products could always get trade opportunities at the exhibition. In this sense, Xu Yingxin believes that the market will be more and more subdivided in the future, and the era of extensive trade will be over.
China should occupy a higher level of market share in the segmented market. In the process of changing from a big textile country to a strong textile country, the orientation of the export market should also be changed. For the US market, Chinese enterprises will have to rely on independent innovation products and differentiated products to occupy the proper market share in the future. For example, American customers are interested in high technology, beautiful design and green products, such as organic cotton, organic flax, bamboo fiber, etc. they are willing to pay a higher price for this purpose. In addition, the market of pure cotton fabric, high density poplin, Niu Jinfang, color weaving and blended products is also rising.
"Chinese enterprises are still competitive, but they need to adjust at the right time," Richard also reminded Chinese enterprises that in the current difficult times, Chinese suppliers to the US should strive to quote the most competitive prices for more trade orders.
Take inventory as early as possible. Using a 30 day or 60 day forward letter of credit instead of a sight letter of credit or accepting a credit card payment to relieve the pressure of payment from the American buyers, because under current circumstances, the importers of the United States are unwilling to (or can not) pay in the usual 30 days, and they insist on payment within 60 days or longer.
A long-term letter of credit extends the time of the buyer's payment and allows the buyer to obtain more disposable working capital, with emphasis on the quality, value, technical content, reliability and delivery time of the Chinese products. In addition, many buyers are offering small orders at the time of shipment. They are also looking for suppliers who can react quickly to the market and produce quickly. Chinese suppliers have strong competitiveness in small batch and quick response. They should grasp and strive for such orders.
For exhibitors to focus on how to prepare for this year's New York exhibition in order to achieve the greatest trade effect, Richard suggested: first of all, we should appropriately reduce the expectations of enterprises, because at present, we dare not say that the market has or will go out of the trough. Second, we should prepare more competitive products to attract buyers looking for low price products. We should fully communicate with the organizers before the exhibition, publicize the exhibits with the channel of invitation from the organizers, attract buyers to the booth as much as possible, and invite their customers to communicate and communicate with them on the exhibition, and often contact them by e-mail. Because in the turbulent trading environment, the timely communication between the two sides of the trade becomes more important.
In December 31, 2008, the quota of textiles exported to the United States was officially abolished, and China's textile and clothing exports to the United States had ushered in a long-standing quota free era.
The 34 categories of cotton knitted shirts, cotton trousers, socks and so on, which were previously limited to quotas, are products that consumers in the United States must consume. During the period of quota restriction, they are also the commodities that China exports to the United States. The number of Chinese customs customs granted to the Chinese side is small, such as cotton knitted shirts, cotton trousers and other sensitive categories, and so on. The customs clearance rate of Chinese customs has maintained nearly 100%. Quota commodities are popular products exported to China by the United States. It is also a product that Chinese enterprises export to the us with mature quality, rising price, ease of delivery and relatively easy turnover. No doubt, the cancellation of the quota of these products has made our export enterprises have the space of predictability and sustainable expansion.
What enterprises need to do now is to practice hard work hard, while keeping their eyes on the inside, we must not give up the advantages that have been formed in the international trade, adjust the positioning of the export market in a timely manner, and thoroughly change the low profit pattern of the past quantity and road goods to the small batch, multiple varieties and differences.
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