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Home Textile Enterprises Leveraging Shenzhen To Open Up New Markets

2009/2/27 0:00:00 55

The types and connotations of gifts are experiencing the development of the new moon, which is in stark contrast to the "sending snacks in 70s, sending candy in 80s and sending flowers basket in 90s".

Send gifts to health, fashion, fashion and culture.

The development of the three foreign-funded enterprises in Shenzhen has been developed to date. The light industrial industrial base has developed rapidly, such as the handicraft base in Dongguan and Chaoan, the stainless steel base in Chaoan and Yongkang, the plastic base for Dehua, Chaozhou and Liling, the home textile base for Taizhou, Yiwu and Wenzhou, the home textile base of Yiwu and the Wenzhou, the toy base of "Qi" and "Yunhe", and the business gifts base of Qi and Qi; these enterprises and associations from the national light industrial base gather together every year in the two quarter of spring and autumn, to participate in the largest sixteen years of the largest gift exhibition in the country, to release the latest design and products, and to understand the most advanced information of the gift market, and a "big gift" era is taking shape. The gift industry is also growing rapidly. Most of the gift companies in 90s were Taiwanese investors.

In 2005, the leading gift companies in Shenzhen, such as Nanjing Thai oath, Beijing lotus, Shanghai Hai Lan, Shanghai Jin Bu Chang, Shenzhen fuanna, Beijing Kexin sunshine, Nanjing Fang en, Nanjing Kwan Hui, Nanjing Kim kylin, Tongxiang Warner, Nanjing Lilin, LIAN and so on, together with the industry leaders presented the "gift home textiles" style. In the same year, the major gift market and gift companies began to vigorously promote home textile products, forming the first gift family textile boom.

In 2008, foreign trade enterprises under the influence of the financial tsunami, exports blocked, and became an opportunity to fight the domestic market.

In April 2008, Li Hua Bo invited the Shanshan Group to be wholly owned - Nantong Jinshan visited the spring gifts exhibition in Shenzhen to guide the Jinshan home textiles trial gift channel which has occupied the terminal market. In October 2008, Jinshan Home Textile Co., Ltd., for the first time, attended the autumn gift show in Shenzhen, and reached a cooperation project of 6 million yuan with the China Telecom Shenzhen company, creating a successful case of the domestic textile enterprise turning to the domestic gift market.

In February 22, 2009, "China Home Textile Marketing Forum" was held at the Shanghai New International Expo Center. The forum was hosted by China Textile Business Association and home textile Time magazine. The entrepreneurs and experts of home textile industry gathered together to discuss the current situation of home textile industry.

The forum is divided into three main themes: "difficulties and opportunities for foreign trade enterprises to pform domestic markets", "home textile enterprises to explore the road of gift giving" and "home textile brand enterprise".

Yuan Wenjun, vice president of Shenzhen gift home exhibition, reed Exhibition (Shenzhen) Co., Ltd., participated in the forum, and discussed with the participants in the home textile industry the "home textile enterprises' road to gift". They also shared the successful case of Shenzhen gift exhibition home textile company, and made a deep analysis of the present home textile market.

The more than 200 representatives of the home textile enterprises reacted enthusiastically to open up new market channels through the gift show.

The Shenzhen gift home exhibition aims at guiding the enterprises to open up the domestic market through the exhibition platform, through training seminars and so on.

The seventeenth China (Shenzhen) International Exhibition of gifts, crafts, watches and family articles will be held at the Shenzhen Convention and Exhibition Center on 25-28 April 2009. There will be a number of events and forums held at the time.

Editor in chief: Xu Qiyun