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Men'S Wear: Men'S Trousers Production Enterprises Turn Men'S Wear Brand

2009/3/4 0:00:00 136

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Zhengzhou Dun Sen Clothing Co., Ltd. is a professional male trousers enterprise integrating R & D, production and sales.

The company has more than 3300 employees, with an annual output of more than 400 yuan, and the products are sold all over the country, and the business is more than 10 countries in Europe and America.

With excellent management, first-class design and research, high quality products, advanced production equipment and high-quality staff, after over 10 years of credit management, it has become one of the largest clothing manufacturers in North China.

With the improvement of brand culture, a company devoted to men's trousers production has turned into a rich men's clothing brand.

艱苦創業開拓市場

In 1995, Hou Jianchao, chairman and general manager of the company, saw the trend and potential of the development of the garment industry. It started with 8 sewing machines and 10 employees, and made use of the leftover materials and cheap cloth bought by the foreign garment factories to produce low price trousers.

After several years of hard work and efforts, it has already formed a certain scale in 2000 and completed its first venture.

Due to its extraordinary production and sales, Hou Jianchao became a leader in the local garment industry, and was elected as vice chairman of the Zhengzhou Xinmi CPPCC Committee and the clothing association of Yunnan Province.

The honor that followed brought Hou Jianchao to realize that it is difficult to support the development of enterprises only by trousers processing and traditional workshop management.

After a lot of market research, Hou Jianchao resolutely decided to position himself as "the biggest male trousers production base in North China".

After that, the company launched a second venture with huge sums of money to expand production scale, add equipment personnel, fully introduce new technologies, strengthen new product development, expand market sales network, and enter the standard road of brand development.

In May 2004, the company successfully passed the ISO9001:2000 international quality system certification.

In 2005, it won the title of "quality and trustworthy enterprise", and won the "ten top brands of clothing" awarded by the provincial clothing association. It laid the foundation for the development of brand after the second venture.

品牌升級形象升級

In order to implement the operation concept of "industrial upgrading, brand upgrading, marketing upgrading, strategic upgrading and image upgrading", a battle against brand breakout was launched.

In January 2006, the company hired a new generation of film and television superstar, Mr. Donnie Yen, as the spokesman for the image of Sen, so that the reputation of the brand was greatly improved.

As the leading brand of the men's trousers in Central Plains, after completing the brand breakout, Mr Sen further moved towards a more ambitious goal.

Senior management of Sen Sen not only realized the profound influence of "brand upgrading and image upgrading" on the development and growth of enterprises, but also passed the idea to every employee, and the brand consciousness was formed from top to bottom. Secondly, the publicity efforts of brand promotion among agents, franchisees, processing customers and suppliers all over the country were formed, and a unified understanding was formed inside and outside.

To this end, the company specially invited Mr. Yang Dayun, a famous brand operation expert in China, to come to Zhengzhou to give a special lecture on brand operation.

At this point, from top to bottom, from inside to outside, the company has formed an all-round and three-dimensional brand image consciousness.

營銷網絡覆蓋全國

At the same time of "brand upgrading and image upgrading", enterprise "marketing upgrading" has achieved initial success.

He invited more than 50 cooperative units outside the province to visit their newly built production park. The magnificent and elegant factory environment, the modern production workshop and the advanced production line, the busy and orderly young workers, the excellent technology and technology, amazed the customers, and many customers signed the contract with the company on the spot.

First class quality, perfect marketing network and good service have made the company go abroad.

In November 2006, Russian guests highly valued the company's scale production, advanced equipment and excellent technology, and became an important customer of the company.

After more than 10 years of ups and downs, Sen has become a well-known brand in Henan.

In line with the business philosophy of "leading the fashion and surpassing the future", Wata Morihito takes the strategy sword, the sword of culture, the sword of talents, the sword of the market and the sword of the product to launch a comprehensive attack.

Currently, there are nearly 1000 counters in Beijing, Hubei, Anhui and other places, and the marketing network covers the whole country.

This year, the construction of a 50 thousand square meter industrial park in Zhengzhou textile industry park will be put into operation this year, which will reach 15 thousand capacity of Nissan.

Good management mechanism, good brand upgrade plan, and Sen is moving toward the goal of China's men's wear leading enterprises.

Editor in chief: Xu Qiyun