The Birth Of Guangzhou Business Exhibition Platform
According to the world's authoritative experts, Baby products The market is one of the most potential and lucrative industries at present and even in the future. It is an important source of power to stimulate GDP growth in all countries. UNESCO also released a report that the infant products industry was the sunrise industry in twenty-first Century.
China is the most populous country in the world. In 2007, "golden pig baby" and 2008 "Olympic baby" were the only child in seven and 80s. Under the influence of multiple factors such as humanities, social events and huge population base, China will enter another period of longer childbearing peak.
According to the statistical bulletin issued by the fifth national census, about 0~3 of infants and young children aged 0~3 years old in mainland China now have more than 10 million infants aged 0~3 years. It is predicted that from 2005 onwards, Baby boom It will reach its peak by 2033. This wave after another " Baby boom "In the tide of reform and opening up, the huge capacity of China's pregnant and infant industry market will be surged up, forming a huge industrial cluster of consumer goods such as clothing, food, housing, pportation, education and entertainment, including maternal and 0~6 years old infants. It will definitely trigger a new round of" gold rush "in the market of pregnant babies.
At the same time, even if the current world is in Economic crisis Under the serious influence of the decline of material demand, the characteristics of "subrogation consumption" separated from the special buying body and consumer body of the pregnant and infant market, and the traditional family's pet consumption psychology towards the baby and the advanced financial consumption concept of the 80's young parents will still directly and profoundly affect the pattern of the retail market and the whole industry of the baby pregnancy, and give the new consumption characteristics of the industry market, thus determining the continuous high growth of the consumption of the baby products. The development of the baby and baby products industry is bound to make important contributions to mobilizing domestic demand, stimulating consumption and maintaining stable economic growth.
Overview of the global pregnancy baby products market, French PRENTAL, Italy CHICCO, British MOTHERCARE, Japan's west house, American Toy 's RUS (Toys R US) and other annual sales reached several billion or even about 20000000000 U.S. dollars.
On the other hand, China's pregnancy baby market, which is known as the world's largest population and the largest potential market for pregnant baby products, has seen no one in the regional professional market with an annual turnover exceeding 3 billion yuan. The national chain of infant and child professional chains is still in the initial stage of expansion, and there is no one with a turnover of 500 million yuan.
It can be seen that the market of Chinese baby pregnancy is still in the "infancy" just like the consumer group it faces. Although the prospect is promising, it is still not enough to become the main pillar industry in major cities.
At the same time, the development of several major cities in China is also uneven. Several leading retail businesses in Beijing and Shanghai, which are in the first tier cities, are favored by venture capitalists. Under the impetus of venture capital, they are planning to launch chain operations across the city, and sprint 1 billion yuan in retail sales.
Driven by the above cities, the market of pregnant and infant children has been developing rapidly. The rapid development of the market has encouraged manufacturers to actively deploy shops and distribute goods and occupy blank outlets in the market. On the other hand, it has stimulated many investors to focus their attention on the "cake" of the pregnant baby market.
The Guangdong market, which is famous for making all kinds of baby clothes, toys and baby carriages, is the most advanced city group in the GDP market. Although the pportation market is developed, the development of the corresponding consumer market is lagging behind. Although several pregnant and infant exhibitions have been held, many of the group members are from the field or outside the industry. They do not understand the development characteristics of the Southern China baby products market, fail to provide effective market cooperation and communication platform for the industry and provide perfect services. There is no effective interaction among the investors, brands, producers, distributors and distributors, which will have little effect on the development of the Southern China market.
After the city development plan and initial results were achieved, the Guangdong Light Industry Association, based on its full understanding of the pregnant and infant industry in the region, combined with the urgent needs of the pregnant and infant market development in Southern China, and at the same time preparing for the establishment of the Guangdong Baby Products Industry Association, gathered the resources of the single birth baby products exhibition held at various trade fairs such as the Canton Fair, the China Fair, the toy show, the clothing exhibition and the food exhibition. At the same time, a number of units jointly organized the "2009 Guangzhou International Baby and child products exhibition". With unprecedented integration of resources and advanced exhibition concept, it is committed to creating an effective commercial and trade service platform for the baby industry. Therefore, following the establishment of the first baby industry association in Hangzhou, we proposed to create the "city of children's industry, the city of quality of life".
The exhibition was supported by China's Next Generation Working Committee and the China Light Industry Federation. It was co sponsored by the Guangdong Light Industry Association, the Preparatory Committee of the Guangdong baby products industry association and the new Union Exhibition Service Co., Ltd., and has been actively co sponsored by Hangzhou baby industry association, Guangdong Textile Association, Toy Association, plastic industry association, Leather Association, food society, Nursing Association, Nutrition Association, Guangzhou eugenics Association, Guangzhou Medical Association, eight children's clothing and women's products Square in Lihu mansion.
Exhibition It will certainly serve as a catalyst to speed up the construction of the production and consumption economic circle of the baby and child products in the Greater Pearl River Delta region with Guangzhou as the core.
First of all, relying on the Pearl River Delta and eastern Guangdong Shantou and Chenghai's baby dress and toy industry, Southern China market has a strong foundation for the production of baby and baby products. Under the further support of policies such as the Pearl River Delta regional economic development outline and other policies to further promote the development of productive forces, the long-term stable and convenient investment environment is also the preferred choice of overseas famous pregnant baby brands to enter the region. It is the preferred production base for many famous brands of pregnant and infant children at home and abroad.
Secondly, the Pearl River Delta economic circle is adjacent to Hong Kong and Macao, and it is also an important trade port to connect the mainland in Taiwan. Hong Kong, Macao, Taiwan and overseas relatively advanced maternity and childcare concepts can easily enter the mainland market through Guangzhou. At the same time, the Pearl River Delta urban agglomeration not only has the highest per capita living standard, but also has a large number of families in Hong Kong, Macao and Taiwan. There is a huge consumption demand for high-end baby products, which is an important development target for pregnant and infant products and chain brands.
Third, with the establishment of the Pan Pearl River Delta economic community and the improvement of its collaboration degree, the Guangzhou Pearl River Delta industrial chain collaboration group will be formed. It will also form more extensive radiation effect of the baby industry and promote the vitality of the pregnant and infant market in Southern China and central China.
It can be seen that the 2009 Guangzhou international pregnancy and baby products exhibition will fully promote the development prospects of the baby and child industry in Southern China. It will provide significant and sustainable development platform for domestic and foreign famous brands to make great progress in China by making use of the abundant manufacturing capacity and huge consumption power of the Pearl River Delta region.
Editor in chief: Xu Qiyun
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