China'S Textile Industry Restarts After Encountering "Cold Current"

Beginning in 2007, China's textile industry suffered a "cold current". The survival state of textile enterprises is worrying. In many industry activities, we can always hear that speakers will use "China's textile industry has encountered some difficulties" as the starting language; when the direction of China's manufacturing industry is regarded as a social focus issue to be discussed, the textile industry is always put forward as a case.

The twenty-fourth TEXWORLD France Paris international fabric exhibition, which has just concluded, seems to confirm that the current textile and garment industry has entered the most difficult period: the enthusiasm of exhibitors in textile enterprises has been greatly reduced. The number of exhibitors has decreased significantly compared with the same period last year, and the number of Chinese exhibitors with 1/4 seats has decreased by about 10%.

All sorts of seemingly negative appearances make people feel anxious about the textile industry. Fortunately, such worries are, for a large number of national textile product development bases in the leading position of the industry, most of the time, they can be pformed into the source of "turning point".

Careful people will notice that the overseas exhibitors of Chinese exhibitors are more prominent than previous years.

At the TEXWORLD exhibition site, professional spectators and buyers once again stopped in a familiar area - "2010 spring and summer FABRICSCHINATRENDS China textile fabric fashion trend" release area.

Ten years ago, the China Textile Information Center / National Textile Product Development Center launched and implemented the "FABRICSCHINA China popular fabric system engineering". It has always been committed to promoting China's textile industry to take the road of integration and innovation of the industrial chain, and appealed to the textile enterprises to develop their own technology and brand value.

As the most close partner of China's popular fabric system engineering, the national textile product development base enterprise has joined the trend research of various sub categories. It has made great contributions to the establishment of industry models and public services, and has benefited from its guidance and achievements.

The national textile product development base enterprise is also an important member of the overseas promotion platform for China's popular fabric system engineering.

The buyers at the scene think that the trend information of lifestyle, inspiration, color and fabric style provided by China fashion fabric release area can provide them with more references. At the same time, these selected and classified fabrics will always enable them to produce suitable suppliers more efficiently.

Throughout the TEXWORLD exhibition, exhibitors with the title of the national textile product development base business title are among the best exhibitors in terms of product quality, corporate image, marketing tools and site effect.

Through many years of investment, or through the establishment of an international level design team or cooperation with overseas design institutes, many base enterprises have made products in the front end of the industry in fashion and innovation, and are deeply favored by overseas buyers.

The China Textile Information Center / national textile product development center is aimed at the research partners of sub category trend research, Shandong Jining Ruyi wool textile Limited by Share Ltd and Jiangsu Dan Mao Textile Co., Ltd., from the booth image, enterprise information, fabric Kanban, trend Handbook, production handbook, real sample cards, etc., respectively, tailored a series of product display programs.

These display schemes catering to the purchasing habits of overseas buyers help enterprises continuously improve their brand image and value in the eyes of buyers, and gradually attract more and more professional buyers and stable customers.

The national textile product development base continuously requests and helps its cooperative enterprises to enhance their brand image. Through the trend research and publishing, improving the product development process and deepening the sense of innovation, it shows the technological consciousness and other added value of Chinese enterprises.

They have thought deeply about the core value and significance of participating in overseas professional exhibitions. If enterprises only stay in the old way of taking orders, they can only make the innovation ability and competitiveness of enterprises decrease day by day, and have always been at the lowest stage of the production chain, and ultimately become the victims of price wars.

The national textile product development base is also looking for a better and wider promotion mode to break the shackles of Chinese textile enterprises overseas exhibitors. They do not attach much importance to their own image and brand. The main purpose of overseas promotion is to sell products, not to promote brand and image.

The national textile product development base is committed to helping enterprises better expand overseas markets, help industry to play a gathering power, expand brand influence, and gradually get rid of the development bottleneck of price war and low and middle grade products impression. Although this task has a long way to go, its promotion mode should be further explored. At the same time, market research, news propaganda and other means should be used to jointly enhance the comprehensive competitiveness of enterprises and achieve sustainable development.

At present, it is the critical period for the upgrading of the textile industry. The shortage of our textile enterprises in independent innovation, original brand and modern marketing management, and industrial integration ability makes most of the profits in the hands of middlemen, brand owners and market monopolist.

The words of Mr. Sun Ruizhe, vice chairman of the textile industry association, also confirm the breakthroughs in the industry. "Industry innovation is an important direction. It breaks through the comparative advantages and scale expansion in the past.

Editor in chief: Xu Qiyun