Chengdu Women Shoes Open Shop Direct Sales To Create Life And Death
7 at 10 a.m., 3 of Jinxiu Road, Chengdu. On the same day, there are four directions in four directions: East, West, North and South in Chengdu. Chinese women's shoes The capital store chain is a high-profile shop, and the palm shop on Jinxiu road is the first to be unveiled.
"No longer need to see the foreigner's face." Xiong Daiyu is the general manager of Chengdu beauty point Shoes Co., Ltd. Although the famous shop did not have the products of his company, Xiong Daiyu still brought his team to the spot, and did further market research for his upcoming shop plan.
Like the beautiful shoe industry, many shoemaking enterprises in Chengdu are looking forward to the next stage of glory and look forward to the pformation and development of the footwear industry in Chengdu.
模式轉變
Footwear industry in Chengdu A threshold that must be crossed.
Around the world financial crisis Under the circumstances, the export of Chengdu shoe enterprises is blocked. Faced with the "life and death robbery", the footwear industry in Chengdu turned its attention to the domestic market. But in the past, it was too dependent on OEM export. Chengdu women's shoes The operation of the brand is not ideal, even the large shopping malls at home are difficult to enter. As a result, the Chengdu and Wuhou District governments launched the regional brand of operation. Chinese women's shoes Capital of the new marketing mode, the overall packaging of Chengdu's main footwear enterprises products, factory direct sale price of Chengdu women's shoes, to develop a new market.
"We will make great efforts to help shoe companies to open up domestic and export markets and jointly defend" made in Chengdu ". Ceng Jinge, Secretary of the Management Committee of Wuhou Industrial Park, said that the CMC will promote, operate and manage the regional brand of Chinese women's shoes all over the world. Brand of women's shoes A strict market access system has been set up. Not only to ensure the quality of women's shoes, but also to join the shoe enterprises to meet the rigid management and other hard targets.
Chengdu Sheng Xian Ni shoe industry is the first "eat crab" business. "Our brand awareness is not high, but we can take advantage of the brand effect of Chinese women's shoes city." The person in charge of the company is very calm. At present, the foreign trade contract has shrunk, but more than 1000 workers in the factory can not live without work. Sheng Xianni has been forced into a road full of hope but not smooth.
Because of the foreshadowing of previous marketing, the opening of the famous brand store of Chinese women's shoes attracted many people to come and buy. "The price is really related, the style is OK." Li Mengjuan, who lives in KELONG North Road, said. It is understood that the price of famous women's shoes is basically around 200 yuan. On the day of its opening, more than a thousand pairs of women's shoes were sold in four shops.
發展瓶頸
Without scale, there is no survival.
"The attraction of this price is great." Standing at the door, Xiong Dai Yu carefully observed every customer who entered the shop and chose shoes. Zhou Lecheng, deputy general manager of beautiful point company, said that after more than two months of preparation, the domestic operation team of the company has been set up. "At least seven or eight of us are open at the same time." Xiong Daiyu said that the factory decided to survive by sales volume, so the number of famous shops must be scale.
"In order to ensure the normal production of factories, we can solve the large number of labor force in the footwear industry." Peng Jun counted the accounts: each shop has a monthly sales of 200 thousand yuan. If a factory has 20 to 40 stores, it can completely solve the current production and operation of factories, and can also stabilize the employment of workers. It is understood that Chinese women's shoes The capital stores of the capital have invested 500 thousand yuan at the beginning of each store. The shop on the scale is not a small sum for shoemaking enterprises.
Scale effect becomes Chengdu women's shoes Getting out of difficulties and opening up the domestic market is the bottleneck that needs to be solved. But how to find a balance between investment and scale effect has become a proposition for Chengdu shoe enterprises to solve.
"We plan to open about 10 stores in Chengdu." Xiong Daiyu has made up his mind. He said that the two level market will solve the problem of massive capital investment through the mode of joining. At present, nearly 10 shoe-making enterprises will start the plan of joining famous shops.
抱團復蘇
A glory and dream of Huimin industry
At present, there are only more than 1200 shoe enterprises gathered in Wuhou District alone, more than 3000 related supporting enterprises, more than 300 registered footwear trademarks, nearly 300 thousand employees, and footwear industry has become the ten dominant industry in Chengdu. Shoemaking industry is labor intensive industry, labor cost accounts for about 20% of output value. It is based on the development prospects of the Huimin industry that the government has spared no effort in supporting the footwear industry.
It is understood that by the end of the year, there will be more than 20 cities in Chengdu. Chinese women's shoes The famous chain store will also show more famous local women's shoes brands. At present, the relevant departments are actively planning the name store chain stores in Beijing and other places.
Shoes enterprises with relative strength can expand the domestic market through constantly opening up famous shop, but how can the weak strength shoe enterprises pform and develop? "We will do counter OEM production." Xiong Daiyu said, with the expansion of the number of famous stores, sales will go up, and some small shoe companies will be able to produce their own products. We will also let Guangzhou enterprises produce our shoes on the OEM.
At the same time, the Wuhou Industrial Park Management Committee will build a 100 thousand square meter Wuhou direct selling shoe town in the Chinese women's shoes capital park. The first phase of the project is to open about 200 shoe stores, and create a specialized market for footwear in Western China. At the same time, it will provide a better service platform for western shoe companies to expand business opportunities, display fist products and expand agency channels.
On the 8 day, the Chengdu municipal government and the Provincial Department of Commerce organized 30 shoe companies to hold the "2009 China Women's shoes city Moscow Exhibition" in Russia, with a view to achieving a trade order of $80 million.
"5 years later, Chengdu will become the world's footwear industry center, with an annual output value of 100 billion yuan, which will solve millions of people's employment." Peng Jun, director of the industrial operation center of China Women's shoes capital, said that the goal of Chengdu footwear industry has not changed.
Editor in chief: Xu Qiyun
- Related reading
Sichuan Shoe Enterprises Will Set Up A "Consortium" To Expand The Domestic Market.
|- Market prospect | Next Year, China Will Become The World'S Largest Consumer Of Luxury Goods, With Sales Of LV And GUCCI Declining.
- Fashion character | Jiang Yiyan's Cover Is Full Of Charm.
- Global Perspective | Japan'S Consumer Confidence Remains Grim In May.
- Mall Express | Shopping Malls In Summer Are A Few Prohibitive &Nbsp; Plain Sweaters Are Several Hundred Yuan.
- Fashion character | Famous Film Star Angie Chiu Endorsed The Expiration Of The Dress Contract, And The Company Continued To Use Its Advertising Campaign.
- Industry stock market | Market Trend Differentiation &Nbsp; Cotton Fell Sharply
- Industry stock market | International Market Variables Increased By &Nbsp; Foreign Trade Volume And Price Dropped.
- Industry stock market | Cotton Shock Lowered &Nbsp; Waiting For Supply And Demand Report
- Hundreds of podium | Legend Of Merchant Two 02 Of Dealers
- Hundreds of podium | Legend Of Merchant Two 01 Of Dealers
- Manchuria Port Footwear Exports Continued To Decline For 4 Months
- No Shortage Of Garment Industry In Humen, Dongguan
- Workshop On Adjustment And Revitalization Of Cotton Textile Industry Will Be Held
- Jinhua Women's Wear Encountered "Red Light"
- India Will Impose Provisional Anti-Dumping Duties On Linen In Hongkong And China.
- Zhejiang Changxin Textile City Weekly Market Comment
- 9 ICE Cotton Comment: Cotton Market Following The Influence Of The Stock Market
- 9 Cotlook Cotton Outlook Index No Rise Or Fall
- Pakistan Cotton Prices Rose 17% In July February.
- Pakistan Government Formulating Policy According To India Mode To Revitalize Textile Industry