Jinjiang Shoe Enterprises Seek New Competition Pattern With Their Specialties
The International Basketball Federation (FIBA) has signed a strategic cooperation agreement with PEAK recently. PEAK has become a sports brand partner of FIBA in Asia. This is the international high-end basketball tournament resources that PEAK once again absorbed after its in-depth cooperation with NBA. So far, PEAK has monopolized the world's two most famous basketball tournament resources.
據悉，簽約儀式是在武漢舉行的“匹克2009年秋季訂貨會”上完成的。2008年底，匹克簽下包括火箭隊的兩位悍將羅恩·阿泰斯特和迪肯貝·穆托姆博等7位NBA球星。
After 3 months, PEAK's international journey has worked hard, and has entered into a strategic partnership with the most influential FIBA in the world, and is committed to developing events and joint commodity brands in Asia.
It is reported that in order to carry out effective commercial development in the Chinese market, FIBA has made many considerations to the Chinese sports brands. Based on the friendly cooperation between FIBA and PEAK, there have been "Stankovic Cup" and "diamond cup" competitions. The two sides have established a considerable trust foundation. PEAK has been the first choice of cooperative brands. Its official representatives have come to China for many times to frequent contact with PEAK general manager Xu Zhihua, and finally reached the strategic cooperation between the two sides.
Xu Zhihua said: "now has reached the NBA harvest season, in the context of the financial crisis, more consumers will have higher demand for price performance, and this is the best opportunity for us to enter the international market." But obviously, it is not time to wait for the harvest. PEAK not only deepened its cooperation with NBA, but also put FIBA under its command, opening another door to the internationalization process.
According to information, PEAK launched its first generation of "Kidd generation" boots for the first time in Wuhan at the order meeting, which will become the flagship product of PEAK brand in 2009. Consumers will be able to see the Seiko and fine design boots at the end of April.
Editor in chief: Xu Qiyun
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